X Launches Latest Choice to Restrict Your Post Replies to Verified Users Only

After testing it over the past few months, X has now officially launched its latest audience control option, which is able to enable users to limit their post replies to verified accounts only within the app.

As you’ll be able to see in this instance, along with X’s three existing reply control options, which it first added back in 2021, X is now also adding “Verified accounts” as an engagement control option, so you’ll be able to restrict your responses to only those that pay to make use of the app.

Which might be not overly helpful, especially when also you concentrate on that fewer than 0.5% of X users are signed as much as its Premium package. But for individuals who only want Elon Musk’s fans to have the option to interact with them within the app, it may very well be good, I assume, in ensuring that you just only hear from like-minded users in response to your posts.

Nevertheless it’s a little bit of a distinct segment addition, really.

As X recently clarified, only 20% of its users ever post anything in any respect, and based on those posts, the overwhelming majority of X engagement actually comes via replies, re-posts, and quotes. So limiting your replies to only a fraction of X users seems somewhat counterintuitive, while those participating in X’s latest creator ad revenue share program only receives a commission based on ads which might be shown inside their post replies.

Granted, the one replies which might be monetizable on this context are those shown to verified users. But still, you’d think that more replies would spark much more responses, and help to get your content seen by more verified and non-verified users alike.

Essentially, most users would need to maximize the variety of responses that they get, and as such, restricting their replies to lower than 1% of X’s overall audience is probably going not overly appealing to most individuals.

But perhaps there may be a case for it, and as X continues to try to push people towards paying to make use of the app, it may very well be a part of the platform’s broader vision to incentivize X Premium (formerly “Twitter Blue”) take-up, by making it less desirable/useful/useable for non-subscribers.

Which, as we’ve noted, is steadily establishing a category system inside the “global town square”, where the one opinions that count are people who come from individuals who can afford to talk.

Really, it’s counter-intuitive overall, in a variety of how. But Elon and Co. have their minds set on verification being a pathway to broader success, by way of ridding the platform of bots, while also establishing a brand new revenue pathway.

In that vein, X can also be trying to launch latest tiered pricing packages for X Premium subscriptions, while it’s also planning to make its coming video call option an X Premium exclusive, and adding Premium-only polls as well, inside its growing subscription push.

Will that make more people pay up?

It hasn’t up to now, but perhaps, if X can keep piling on incentives, it’ll eventually turn into a more useful option.

I mean, I wouldn’t bet on it, but X actually is.