{"id":33711,"date":"2023-09-07T01:33:41","date_gmt":"2023-09-07T01:33:41","guid":{"rendered":"https:\/\/danielsmarketingblc.com\/CuratedProducts\/?p=33711"},"modified":"2023-09-07T01:33:41","modified_gmt":"2023-09-07T01:33:41","slug":"salty-soil-anchoring-a-business-online","status":"publish","type":"post","link":"https:\/\/danielsmarketingblc.com\/CuratedProducts\/2023\/09\/07\/salty-soil-anchoring-a-business-online\/","title":{"rendered":"Salty Soil: Anchoring a Business Online"},"content":{"rendered":"<p><\/p>\n<div data-url=\"https:\/\/www.hostinger.com\/blog\/salty-soil\" data-title=\"Salty Soil: Anchoring a Business Online\" data-hashtags=\"\">\n<p><strong>Salty Soil, based in Thessaloniki, Greece, is a tourism agency run by Apostolos (Akis) Kontoulis. Founded in 2021, the corporate organizes trips within the region, starting from sea kayaking excursions to street food tours.<\/strong><\/p>\n<p>Guiding tours over crystal-clear waters and busy street markets are only a component of Akis\u2019 skillset. He\u2019s also a seasoned WordPress guru who built the agency\u2019s website himself.<\/p>\n<p>The <a href=\"https:\/\/saltysoil.gr\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Salty Soil site<\/a> hosted by Hostinger is at the middle of the business \u2013 it has allowed the agency to succeed in clients it wouldn\u2019t have otherwise and continue to grow.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-paddling-against-the-current\">Paddling Against the Current<\/h2>\n<p>Akis has been operating within the tourism sector since not less than 2004. When he finished secondary school, he moved to the UK to check electrical engineering. His intention was to return back to Greece and find work that will suit his expertise and education. Unfortunately, this was to not be.<\/p>\n<p>\u201cOnce I returned, I couldn\u2019t really find a good job in my field in Greece. I\u2019m from Thessaloniki, the second busiest, biggest town within the country. The very best jobs were in Athens, and those that were available were probably not in my field,\u201d Akis reveals.<\/p>\n<p>As an alternative, he decided to become involved in his parents\u2019 travel agency back in Thessaloniki. For a couple of years, all the pieces proceeded along swimmingly \u2013 the business was doing well, and Akis ended up running it himself.<\/p>\n<figure class=\"wp-block-image size-large\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0037-1024x473.webp\" alt=\"A still from a Salty Soil SUP trip. \" class=\"wp-image-5345\" srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0037-1024x473.webp 1024w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0037-300x138.webp 300w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0037-768x354.webp 768w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0037-1536x709.webp 1536w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0037.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/noscript><\/figure>\n<p>That was until the worldwide recession hit. Greece was amongst essentially the most affected countries \u2013 it faced a sovereign debt crisis, and the agency needed to close down in 2010.<\/p>\n<p>\u201cAfter my parents\u2019 agency shut down, I moved to an area next to the ocean and adjusted the services I offered. I began doing sea kayak and stand-up paddleboarding trips with tourists to indicate them the coastline,\u201d recounts Akis.<\/p>\n<h2 class=\"wp-block-heading\">A More Personal Touch<\/h2>\n<p>Akis restarted the agency once more in 2021 within the wake of the worldwide COVID-19 pandemic. He rebranded it as Salty Soil and added extra itineraries to the repertoire of offered services.<\/p>\n<p>\u201cWith Thessaloniki as the bottom, we do custom-made paddling trips, especially in Pelion, Chalkidiki, and Thasos. We also offer day trips across the town. On top of those, we\u2019ve got team-building activities focused on firms.\u201d<\/p>\n<p>While there are a lot of travel agencies that provide similar experiences, Salty Soil caters to individuals who want more exclusivity.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"A moment of quiet reflection during a Salty Soil trip. \" class=\"wp-image-5352\" data-lazy-srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-1024x768.webp 1024w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-300x225.webp 300w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-768x576.webp 768w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-scaled.webp 1480w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-1024x768.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-1024x768.webp\" alt=\"A moment of quiet reflection during a Salty Soil trip. \" class=\"wp-image-5352\" srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-1024x768.webp 1024w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-300x225.webp 300w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-768x576.webp 768w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230715_113544290_11zon-1-scaled.webp 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/noscript><\/figure>\n<p>\u201cWe primarily work with small groups. This contrasts with what the remaining of the market offers, which has similarities trips but with larger vehicles like 50-seater buses. If you book with us, we guarantee that the trip won&#8217;t exceed six individuals.\u201d<\/p>\n<p>Specializing in smaller groups allows Salty Soil to offer a more personalized experience. For instance, if the tourists have any questions, the guides are at all times available to reply them. What\u2019s more, the itinerary itself may be customized based on the needs and needs of Salty Soil\u2019s customers.<\/p>\n<h2 class=\"wp-block-heading\">A Business With no Website Is Lost<\/h2>\n<p>When talking in regards to the agency\u2019s website, Akis admits that having one is a no brainer.<\/p>\n<p>\u201cNowadays, and not using a site, you&#8217;re lost. It\u2019s like having a public store and displaying your products or your services. So, the higher the web site is, the higher your sales might be,\u201d Akis says.<\/p>\n<p>As a matter of fact, website performance is something that Akis takes very seriously. In the course of the winter months, when business is slow, he devotes a couple of hours each week to improving the location. The goal \u2013 keeping saltysoil.gr easy, nimble, and user-friendly.<\/p>\n<p>When selecting a platform for the web site, Akis went with WordPress. The open-source content management system made essentially the most sense because it could accommodate Salty Soil\u2019s needs. One more reason was Akis\u2019 experience constructing WordPress web sites \u2013 either for the agencies he was running before or third parties that had asked him for help.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"Salty Soil paddleboards.\" class=\"wp-image-5347\" data-lazy-srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-1024x768.webp 1024w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-300x225.webp 300w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-768x576.webp 768w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-scaled.webp 1480w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-1024x768.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-1024x768.webp\" alt=\"Salty Soil paddleboards.\" class=\"wp-image-5347\" srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-1024x768.webp 1024w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-300x225.webp 300w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-768x576.webp 768w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/PXL_20230621_062945891_11zon-scaled.webp 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/noscript><\/figure>\n<p>As Akis had had experience with other web hosts before, he wanted to decide on the perfect provider for the web site.<\/p>\n<p>\u201cI used to be doing research on what the businesses were offering and for a way much. Based on the mixture of price and services, I made a decision on Hostinger.\u201d<\/p>\n<p>Setting the web site up on <a href=\"https:\/\/www.hostinger.com\/web-hosting\" data-wpel-link=\"internal\" rel=\"follow\">Hostinger<\/a> was easy \u2013 installing WordPress was quick, and Akis could start working on the location itself straight away.<\/p>\n<p>\u201cIt\u2019s pretty straightforward \u2013 you simply click a couple of buttons, and it\u2019s ready!\u201d Akis recalls.<\/p>\n<p>He adds that site management and updates \u2013 tasks which will take up numerous time \u2013 have been just as easy to handle.<\/p>\n<h2 class=\"wp-block-heading\">Browsing Ahead Swimmingly<\/h2>\n<p>In the case of the longer term of Salty Soil, Akis says that all the pieces is proceeding in accordance with plan.<\/p>\n<p>\u201cWe&#8217;ll proceed offering the present services. That said, we want to expand. For instance, we wish to supply same-day services and run more simultaneous trips,\u201d Akis says.<\/p>\n<p>To perform this, Salty Soil goals to rent more expert guides who could do the trips without Akis\u2019 supervision.<\/p>\n<p>\u201cHiring more personnel is currently a bit difficult, but we&#8217;re working on it. The right guide is proactive, pleased, and willing to share their knowledge so long as the clients need to hear what they need to say. For this, you could add your personal touch,\u201d Akis reveals.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" alt=\"A Salty Soil-guided group exploring.\" class=\"wp-image-5348\" data-lazy-srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-1024x768.webp 1024w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-300x225.webp 300w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-768x576.webp 768w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-1536x1152.webp 1480w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036.jpg 1600w\" data-lazy-sizes=\"(max-width: 1024px) 100vw, 1024px\" data-lazy-src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-1024x768.webp\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-1024x768.webp\" alt=\"A Salty Soil-guided group exploring.\" class=\"wp-image-5348\" srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-1024x768.webp 1024w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-300x225.webp 300w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-768x576.webp 768w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036-1536x1152.webp 1480w,https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/IMG-20230622-WA0036.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/noscript><\/figure>\n<p>He plans to realize this inside two to a few years. Having more hands on deck will allow Akis to take up a more managerial role and supervise Salty Soil because the business expands.<\/p>\n<p>But before the corporate is there, Akis is pleased to be fully involved within the day-to-day.<\/p>\n<p>\u201cAt the tip of the day, the business and its operation are as much as me. I don\u2019t need to report back to anybody higher up. I even have my way of working, and I like being independent. And having an internet site makes all of it possible.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Salty Soil, based in Thessaloniki, Greece, is a tourism agency run by Apostolos (Akis) Kontoulis. Founded in 2021, the corporate organizes trips within the region, starting from sea kayaking excursions to street food tours. Guiding tours over crystal-clear waters and busy street markets are only a component of Akis\u2019 skillset. He\u2019s also a seasoned WordPress [&#8230;]\n","protected":false},"author":1,"featured_media":33712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"fifu_image_url":"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/09\/Customer-Spotlight-cover-Salty-Soil.png","fifu_image_alt":"","two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[97],"tags":[3299,132,404,3297,3298],"class_list":["post-33711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-anchoring","tag-business","tag-online","tag-salty","tag-soil"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salty Soil: Anchoring a Business Online - Daniels Marketing BLC<\/title>\n<meta name=\"description\" content=\"Salty Soil, based in Thessaloniki, Greece, is a tourism agency run by Apostolos (Akis) Kontoulis. 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