On June 16, 2023 at Porte de Versailles, Paris, France attends the Viva Technology event dedicated to innovations and startups. Elon Musk will probably be in Paris to attend the VivaTech exhibition where he’s giving a chat before 4,000 tech enthusiasts. Elon Musk also used the possibility to satisfy Bernard Arnaud CEO of LVMH, and French President. Emmanuel Macron has met Elon Musk two times in the previous few months and hopes to steer him to construct a Tesla factory in France. Photo by Chesnot\/Getty Images<\/span><\/p>\n<\/fbs-accordion>Getty Images<\/small><\/figcaption><\/figure>\n
Renaming Twitter to \u2018X\u2019 is proving to be the dumbest branding mistake of the yr.<\/p>\n
In recent weeks, I\u2019ve seen countless articles and opinion pieces making fun of the change, which eliminated almost 20 years of brand name recognition instantly.<\/p>\n
The jokes normally go like this:<\/p>\n
While covering the change in brand name, commentators almost all the time refer back to Twitter. In lots of cases, they discuss with a tweet as an \u2018X\u2019 or that a post has been \u2018X\u2019ed\u2019 as an alternative of retweeted, but as they proceed explaining this head-scratching move, writers like me normally slip back into calling the corporate Twitter, eventually mentioning a tweet or retweet \u2014 and abandoning the entire X idea. The X-shaped sign that sits atop the corporate\u2019s headquarters can be referred to, as are the constant reminders of Elon Musk\u2019s fascination with the letter. (I haven\u2019t seen too many comments about SpaceX for some reason.) In other words, it\u2019s all pretty ridiculous.<\/p>\n
A number of of the social media experts I talked to refused to even mention X. They simply think it\u2019s dumb. For one thing, it\u2019s hard to recollect. In casual conversation, if you happen to say you will have \u2018X\u2019ed\u2019 a post, you normally have to clarify what it means. For the casual social media user, if you happen to mention the corporate X, it sounds confusing \u2014 like a placeholder for an actual company. \u201cHave you ever tried the X app?\u201d normally results in blank stares. That is after the news that Twitter modified its name has spread widely.<\/p>\n
People don\u2019t appear to care. People need to keep using Twitter.<\/p>\n
That\u2019s why I need to throw out this challenge.<\/p>\n
Since Elon Musk loves polls, I\u2019d prefer to see one asking users if he should revert the name back to Twitter. Truthfully, there\u2019s no technique to predict how people will react, since I\u2019m basing my assumptions on a number of experts and pundits who’ve called the rebrand and renaming a mistake. Also, polls on Twitter (I mean, X) conducted on Musk\u2019s feed would not likely be ideal, since people know he likes the name. And yet, it\u2019s the one way. Musk is surrounded by tens of millions of fans, so if anyone challenges him, it could send a robust message.<\/p>\n
My prediction? He is not going to do it, I predict. He\u2019s already made the change, and the corporate has already auctioned off Twitter branded items.<\/p>\n
Meanwhile, someone has to take a stand \u2014 it’d as well be me. I\u2019ll keep calling the corporate Twitter for now, and reference the official rebranded name. That\u2019s what I\u2019ve been doing recently anyway, and it actually results in lots less confusion.<\/p>\n
Possibly I\u2019ll be mistaken and the name X will catch on with users. It may very well be the app Musk has all the time wanted. Perhaps the tweet is finally dead.<\/p>\n
I doubt it.<\/p>\n
What will occur? We\u2019ll just move on, ignore the X company, and find something else to discuss. Threads, anyone?<\/p>\n<\/div>\n