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Here\u2019s something that might have an effect in your tweet strategy, depending on exactly how Twitter looks to implement it.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Over the weekend, Twitter CTO Elon Musk tweeted this comment in response to complaints about scammers gaming replies to popular tweets within the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Gaming replies to generate free promoting will end in account suspension<\/p>\n \u2014 Elon Musk (@elonmusk) June 17, 2023<\/a><\/p><\/blockquote><\/div>\n Now, again, depending on the way you read this, it could have an effect on traditional Twitter strategies. Tapping into trending topics \u2013 or \u2018newsjacking<\/a>\u2019 \u2013 has long been a way to realize more exposure and promotion within the app, and loads of brands do use this as a tactic to maximise awareness. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n But, after all, loads of these replies are also spammy, and Elon later clarified that it was these spammers that he was specifically targeting along with his comment.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Accounts that attempt to game our verification system with non-sequitur self-promotion or advertise in a misleading way shall be suspended<\/p>\n \u2014 Elon Musk (@elonmusk) June 17, 2023<\/a><\/p><\/blockquote><\/div>\n So initially, Musk appeared to imply that each one brands who look to get \u2018free promoting\u2019 via tweet replies could fall foul of, seemingly, a brand new Twitter rule, but he later added the \u2018non-sequitur self-promotion\u2019 element, which principally implies that replies that are out of context, and that seek to advertise a brand in a tweet\u2019s replies, will now be suspended if caught. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n With that additional qualification, that ought to mean that trendjacking and fascinating with trending events continues to be okay, however it does depend upon how Twitter looks to implement such, if that is indeed implemented as a brand new rule. Immediately, we\u2019re only occurring Elon\u2019s comments, and there\u2019s no specific ruling on what this implies, exactly, inside Twitter\u2019s Ad Policies<\/a>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Though it could possibly be covered by Twitter\u2019s Platform Manipulation and Spam Policy<\/a>, which states that (I\u2019m paraphrasing barely):<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n \u201c<\/span><\/span><\/span><\/span><\/em>Chances are you’ll not use Twitter\u2019s services in a fashion intended to artificially amplify information, or engage in behavior that manipulates or disrupts people\u2019s experience.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/em><\/span><\/span><\/span><\/p>\n Technically, spammy replies to trending tweets could possibly be a component inside this, though it\u2019s not, as yet, identified in the precise, noted actions that violate this policy. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Perhaps it\u2019ll be added soon, and it\u2019ll be interesting to see the precise wording on this front, and the way Twitter seeks to institute more direct bans of spammy replies for promoting purposes, and what that then means for Twitter strategies moving forward.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n Perhaps it\u2019s nothing, however it could possibly be one other consideration for latest Twitter CEO Linda Yaccarino<\/a> to sort out, as she goes about managing the expectations of brand name partners, in alignment with Musk\u2019s whims. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n\n
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