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\n Reading Time:<\/span> 3<\/span> minutes<\/span><\/span><\/p>\n Morrison\u2019s fivers are back with their scheme to offer customers rewards for his or her custom\u2026<\/em><\/p>\n \u00a0<\/p>\n \u2013 Points are back and might be earned on chosen products and fuel \u2013<\/p>\n \u2013 Lower prices through More Card Exclusives and personalised offers \u2013<\/p>\n \u2013 Latest brand campaign \u201cMore Reasons To Shop At Morrisons\u201d with rework of iconic jingle debuts on Coronation Street tonight \u2013<\/p>\n Morrisons is giving customers \u201cMore Reasons To Shop At Morrisons\u201d with the nationwide rollout of its recent Morrisons More Card loyalty programme, which incorporates the return of the favored Morrisons Fivers.<\/p>\n In addition to the brand new loyalty scheme, a significant recent promoting and brand campaign launches today which revives the \u201cMore Reasons To Shop At Morrisons\u201d strapline, which was introduced in Sir Ken Morrison\u2019s time and still resonates strongly despite last getting used in 2006.<\/p>\n Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: \u201cCustomers have been telling us how much they’ve missed the Morrisons Fivers and so we\u2019ve brought them back as a part of a radical overhaul of the Morrisons loyalty scheme.\u00a0 The brand new More Card \u2013 which replaces the My Morrisons scheme \u2013 will enable customers to earn points on chosen purchases, including fuel, and redeem those points for fivers off their shopping.\u00a0 The cardboard will even give customers access to exclusive More Card prices with market-leading discounts on customers\u2019 favourites.<\/p>\n \u201cAlongside the launch of the brand new loyalty programme, we’re also excited to announce our recent brand campaign, \u201cMore Reasons To Shop at Morrisons\u201d. Customers tell us there are such a lot of distinctive and motivating reasons to decide on Morrisons, equivalent to helpful suggestions from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not getting used for a very long time, \u201cMore Reasons\u201d still really resonates.\u00a0 We\u2019ve brought it back in a significant recent campaign which celebrates customers\u2019 real reasons for selecting Morrisons, in a funny and relatable way. And yes \u2013 even the enduring jingle is back!\u201d<\/p>\n Today\u2019s announcement demonstrates Morrisons commitment to offering customers great value and follows 4 waves of price cuts this 12 months already.\u00a0 Along with the loyalty programme, Morrisons will proceed to supply customers \u201cMore Reasons To Shop at Morrisons\u201d with great deals on a wide selection of products which are vital to them including big brands and Morrisons unique Market Street counters \u2013 where expert colleagues, including butchers and bakers, prepare fresh food for patrons.\u00a0 This week, for instance, customers can pick up a 20-piece British BBQ meat pack for \u00a39.99, enjoy two breakfasts for \u00a310 in a Morrisons caf\u00e9 or buy six bottles of wine and save 25%.<\/p>\n The brand new More Card, which might be used as a physical card or app, has been trialled in a lot of stores over the previous couple of weeks and feedback from customers has been extremely positive.\u00a0 Customers will give you the option to earn points on chosen products and counters in store and online in addition to earning five points for each litre of fuel purchased in a Morrisons petrol filling station*. \u00a0 Examples of points available this week include:<\/p>\n Once a customer has saved 5,000 points, they may receive their Morrison\u2019s Fivers which might be redeemed on a future shop, in store or online.<\/p>\n Morrisons programme of market leading exclusive offers which launched last October for loyalty card members stays a key feature of the brand new scheme and the range of offers will proceed to grow.\u00a0 The More Card Exclusives enable customers to learn from industry leading deals and discounts, which in launch week include:<\/p>\n More Card customers also can profit from:<\/p>\n Personalised offers<\/strong> \u2013 App users will give you the option to activate their offers on their device while card users will receive vouchers on the till that might be redeemed on a future purchase<\/p>\n Surprises<\/strong> \u2013 Surprise offers will help profit from key moments equivalent to flowers at Mother\u2019s Day or sweet treats at Halloween<\/p>\n Basket Bonus<\/strong> \u2013 When a customer scans the app or swipes their card they might be in with a likelihood to \u2018bag a bonus\u2019 offer.\u00a0 It is perhaps money off a store or a treat from a Market Street counter.<\/p>\n The brand new \u201cMore Reasons To Shop At Morrisons\u201d brand campaign, created with Leo Burnett,\u00a0 debuts today on Coronation Street.\u00a0 The campaign, which incorporates a brand recent feel and look, will run across TV, radio, press, digital display, social media and out of home in addition to in Morrisons stores and online.<\/p>\n * Excluding franchise petrol stations.<\/p>\n<\/div>\n
\n<\/i> Vicky<\/small>
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\n<\/i> sixth Jun 2023<\/small>
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