Yeah, this might be not the most effective timing. Earlier this week, X quietly withdrew from an independent audit of its ad offerings, set to be conducted by Ernst & Young, which was one other step towards X gaining Media Rating Council (MRC) brand safety credentials, a key validation of its ad systems. MRC accreditation […]
Tag Archives: Withdraws
Twitter could possibly be setting a course for a future clash with EU regulators, with the corporate opting to withdraw from the EU’s voluntary Code of Practice on online disinformation, which is an element of the Digital Services Act (DSA), just months out from the EU enforcing compliance with the brand new standards. The Code […]