As expected, more social platforms are actually seeking to provide higher-priced, ad-free subscription offerings, as a way to align with evolving data privacy regulations within the E.U. , while also testing the waters on just how many individuals is likely to be willing to pay for an ad-free in-app experience. Snapchat is the most recent […]
Snapchat has announced some recent creator collaboration ad tools within the lead-up to the vacation shopping push, providing more ways to maximise brand exposure within the app. First off, Snap’s rolling out its own “Paid Partnership Tags” for sponsored posts, which is able to provide additional transparency within the app. As explained by Snap: “All […]
With the Spooky Season hype rising, Snapchat has announced a brand new activation for Halloween, with “Phantom House”, an immersive Halloween experience. Yeah, the preview doesn’t explain so much, but essentially, Phantom House shall be a weekly Snapchat video series, which users will give you the option to take part in via Snap’s various elements. […]
After initially previewing the approaching feature at its Snap Partner Summit back in April, Snapchat has now launched its latest ‘After Dark’ element, which will enable Snapchatters to post exclusive content for his or her friends after 8pm, which only people who have also posted on their Stories will have the opportunity to access. As […]
Snapchat has announced some recent activations for the 2023 Women’s World Cup, including a brand new, real-time AR interactive experience, Bitmoji clothing, stickers, and more. The important addition is Snap’s recent ‘Team Tracker’ Lens, which uses 3D Bitmoji player avatars to share insights into World Cup matches in real time. As you’ll be able to […]
While Twitter struggles to sell users on the worth of Twitter Blue, and Meta expands its subscription offering to more regions, it’s Snapchat that’s actually seeing probably the most success in the brand new wave of social subscriptions, with its Snapchat+ option now as much as 4 million paying subscribers, a 12 months after its […]