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Hey, remember how last yr, reports were circulating that TikTok had turn out to be the search engine of selection for a lot of younger users, and that it could, at some stage, take a much larger chunk of Google’s market share, although discovery isn’t its most important focus? Well, Google might now have found […]
TikTok’s trying to help marketers higher connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a recent partnership with TransUnion that’ll facilitate multi-touch attribution inside TikTok campaigns. The method will utilize TransUnion’s “TruAudience” framework, which uses privacy-first data collection processes to offer omnichannel insight. As explained by […]
LinkedIn is rolling out its own version of brand partnership tags, with users now being prompted so as to add official partnership labels on posts that they’ve received compensation for. As you possibly can see in this instance, shared by social media expert Matt Navarra, users at the moment are seeing a brand new Brand […]