Yeah, this might be not the most effective timing. Earlier this week, X quietly withdrew from an independent audit of its ad offerings, set to be conducted by Ernst & Young, which was one other step towards X gaining Media Rating Council (MRC) brand safety credentials, a key validation of its ad systems. MRC accreditation […]
LinkedIn has gained an additional level of assurance for advertisers, with the Media Rankings Council (MRC) granting accreditation on several of LinkedIn’s display ad metrics. After submitting to a voluntary MRC audit, LinkedIn’s processes have now been verified by the Council, meaning that LinkedIn’s measurement and reporting systems adhere to industry standards across several key […]