LinkedIn has gained an additional level of assurance for advertisers, with the Media Rankings Council (MRC) granting accreditation on several of LinkedIn’s display ad metrics. After submitting to a voluntary MRC audit, LinkedIn’s processes have now been verified by the Council, meaning that LinkedIn’s measurement and reporting systems adhere to industry standards across several key […]
Whether it’s the Apple Watch, FitBit, Oura Ring, or (and!?) the Garmin Forerunner—to call just just a few—wearables have develop into as integrated into our every day use and lives as a smartphone or some other a part of clothing. Because the market cap and development of wearables has progressed—from semi-cumbersome gadgets that would only […]
![Instagram Shares Latest Explainer on Key Ad Metrics [Infographic]](https://www.socialmediatoday.com/imgproxy/GU7Z57dKT4DyBbGnYQgPgFtPjpYf-ScuBKcQouFdIkg/g:ce/rs:fill:770:435:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2lnX21ldHJpY3NfaW5mbzIucG5n.jpg "Instagram Shares Latest Explainer on Key Ad Metrics [Infographic]")
Should you’ve been working in digital marketing for some time, you’re little doubt aware of what all the varied metrics and acronyms mean to your process. You already know your impression versus your engagement data, your CTR out of your CTA, you understand MER, ROAS, etc. But in case you’re just starting out, that last […]
Success is a journey, not a destination, and on this expedition, understanding metrics is your most reliable compass. It’s the key language that translates user behavior into actionable insights. On this blog post, we delve into the world of web analytics, sessions, and bounce rates, to uncover the hidden story behind the numbers. The bottom […]
Before GA4, there was…. ….UA…. And, before UA, there was…. …GA…. And, before GA, there was…. ….Urchin? Okay… Seriously, I do not know who’s answerable for naming stuff at Google. But here we’re. Google Analytics 4 (GA4) as an analytics tool for website and app performance. GA4 is ready to exchange Universal Analytics, which is […]