Tag Archives: Gains

LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

LinkedIn Gains MRC Accreditation on Several Key Ad Metrics

LinkedIn has gained an additional level of assurance for advertisers, with the Media Rankings Council (MRC) granting accreditation on several of LinkedIn’s display ad metrics. After submitting to a voluntary MRC audit, LinkedIn’s processes have now been verified by the Council, meaning that LinkedIn’s measurement and reporting systems adhere to industry standards across several key […]