The time is nearly here: We’re just weeks away from when standard Universal Analytics will stop processing data and site admins may have to make the switch to Google Analytics 4. Lucky for all of us, making the switch to GA4 comes with a variety of advantages: improved cross-device and cross-platform tracking, higher privacy, more […]
Waaay back — not less than it feels that way — in 2019, Google unveiled Google Analytics 4 (GA4), its eventual alternative for Universal Analytics (UA). As of March 2023, Google began moving web sites that weren’t opted out from UA to GA4. When July 2023 rolls around, Universal Analytics will stop working with any latest […]
Within the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) — which can go fully into effect July 2023 — a lot of things have modified. One such change that has majorly impacted website and application owners, managers, and marketers is how user behavior is monitored and reported. UA’s “canned” reports (we are saying […]
Before GA4, there was…. ….UA…. And, before UA, there was…. …GA…. And, before GA, there was…. ….Urchin? Okay… Seriously, I do not know who’s answerable for naming stuff at Google. But here we’re. Google Analytics 4 (GA4) as an analytics tool for website and app performance. GA4 is ready to exchange Universal Analytics, which is […]