Meta’s expanding access to its updated Content Library and API tools, which is able to enable researchers to review Facebook and Instagram content, in an effort to uncover key usage trends and insights, and ideally help to raised inform social platform policy. Meta has at all times provided a level of access to researchers, enabling them to […]
There was a bit of debate late this week a few recent arrangement between Amazon and Meta, which is able to enable Facebook and IG users purchase Amazon products in-stream. As you may see in this sequence (posted by Maurice Rahmey on Threads), the brand new Amazon/Instagram integration, in this instance, will enable Instagram users […]
Excellent news for social media managers, with Meta expanding the functionality of its Instagram Marketing API to enable third-party posting platforms to facilitate product tags in your promotions. Instagram’s Marketing API enables third-party platforms to supply ad scheduling and posting functionality, with this recent addition providing more ways to customize your IG ads in your […]
Snapchat has announced some recent creator collaboration ad tools within the lead-up to the vacation shopping push, providing more ways to maximise brand exposure within the app. First off, Snap’s rolling out its own “Paid Partnership Tags” for sponsored posts, which is able to provide additional transparency within the app. As explained by Snap: “All […]
While it continues to add latest features to Threads, the Instagram team can be constructing more engagement elements into its most important app as well, including a bunch of latest stickers that it’s trying to have ready for the upcoming holiday season. First off, Instagram’s developing a latest “App” sticker, which looks to be a […]
TikTok’s trying to help marketers higher connect the dots between the performance of their TikTok campaigns and their bottom line numbers, via a recent partnership with TransUnion that’ll facilitate multi-touch attribution inside TikTok campaigns. The method will utilize TransUnion’s “TruAudience” framework, which uses privacy-first data collection processes to offer omnichannel insight. As explained by […]