The time is nearly here: We’re just weeks away from when standard Universal Analytics will stop processing data and site admins may have to make the switch to Google Analytics 4. Lucky for all of us, making the switch to GA4 comes with a variety of advantages: improved cross-device and cross-platform tracking, higher privacy, more […]
Tag Archives: Explorations
Within the switch from Universal Analytics (UA) to Google Analytics 4 (GA4) — which can go fully into effect July 2023 — a lot of things have modified. One such change that has majorly impacted website and application owners, managers, and marketers is how user behavior is monitored and reported. UA’s “canned” reports (we are saying […]