![8 Steps to Fire-Up Your Influencer Marketing Campaigns [Infographic]](https://www.socialmediatoday.com/imgproxy/gSdoUC3-Z2wQBJMbKK6l0SUJNJ5pLoxMUw_R4GjcpSc/g:ce/rs:fill:770:435:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2luZmx1ZW5jZXJfbWFya2V0aW5nX2NhbXBhaWduX2luZm8yLnBuZw.jpg "8 Steps to Fire-Up Your Influencer Marketing Campaigns [Infographic]")
Searching for ways to get more out of your influencer marketing campaigns? With entertainment-based platforms on the rise, and traditional social networks leaning more into short-form video, demand for creator partnerships can be rising, with a recent survey showing that investment into influencer marketing is now increasing at a faster rate than traditional ad spend. […]
![Meta Shares Key Best Practices for Facebook and Instagram Ad Campaigns [Infographic]](https://www.socialmediatoday.com/imgproxy/4Wryvq6Jov3qcYC0gQGjhugJQPqscfS6e66V4ypG2B4/g:ce/rs:fill:770:435:0/bG9jYWw6Ly8vZGl2ZWltYWdlL2R1c2NvdmVyeV9jb21tZXJjZTIucG5n.jpg "Meta Shares Key Best Practices for Facebook and Instagram Ad Campaigns [Infographic]")
Over the past 12 months, Meta has been working to enhance its ad targeting processes, in keeping with the newest data privacy shifts and restrictions, which has also included an even bigger deal with AI, and using automation to maximise performance. And recently, its automated ad systems have been producing a lot better results. In […]
TikTok has released an updated version of its Ad Library resource, which provides searchable insights into the entire ad campaigns running within the app, with data on ad targeting, regional reach, who paid for it, etc. The brand new TikTok Ad Library, which could be very just like Meta’s Ad Library in format, is currently […]