While Elon Musk and X CEO Linda Yaccarino have repeatedly lauded the indisputable fact that their X project is “not boring”, I’m pretty sure that the events of this week would have them each relieved to see a period of relative boredom heading into the vacation break. Though that, in fact, seems unlikely. This week, […]
Reddit has published a brand new playbook for gaming advertisers, which goals to spotlight the unique value of the platform for reaching energetic gaming communities. And while Reddit is probably not the primary social app that springs to mind when considering your outreach, there are some interesting usage and engagement stats, and examples, included within […]
Twitter Looks To Bring Advertisers Back With Expanded Ad Features, Months After Top Advertisers Left The Platform In Mass Topline Twitter, now called X, has announced a partnership with X on Tuesday. expand brand safety measures for advertisers on the platform—which has been battered by decreases in ad revenue since Elon Musk acquired Twitter last […]
Should you run Facebook or Instagram ads using ‘worldwide’ targeting, or targeting EU audiences specifically, you’ll soon have to update your Meta ad targeting processes. In step with The EU Digital Services Act (DSA), which now requires Meta to offer more information on ad targeting, Meta’s adding recent elements when EU targeting is chosen, which […]