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Rival Beats Most cost-effective Supermarket For the First Time in Seventeen Months
Nov
Reading Time: 2 minutes
Every month, we bring you the UK’s least expensive supermarket, in keeping with consumer website Which?.
Last month, we revealed the most affordable supermarket for Sept 2023 was Aldi for the seventeenth month running. The most cost effective supermarketfor a bigger shop was Asda.
This month we’re back, bringing you the most affordable place to purchase groceries in November 2023.
And the winner is…
Lidl have knowcked Aldi off its seventeen month reign with a seventeen pence difference!
Lidl was the most affordable supermarket in October, with our shop costing £74.58, beating discounter rival Aldi by just 17p. The identical basket of 44 items at Waitrose would have set you back a mean of £91.15 – that’s 22% pricier on average than Lidl.
Which also compared the price of a bigger trolley of 135 items (the unique 44 plus 91 more). ASDA was the most affordable for our trolley of groceries, continuing its reign as the most affordable big supermarket after being pipped to the post by Morrissons in July – the primary time one other supermarket had earned the title since January 2020. Our October trolley cost £328.42 at Asda, beating second-placed Morrisons by £10.98.
The evaluation also showed that Waitrose was the costliest supermarket for a giant shop this month. It was £49.66 pricier than Asda on average, with a trolley-full costing £378.08.
Once more, this evaluation from Which? shows that considerable savings will be made by consumers, depending on where they have a tendency to buy food. Whilst more supermarkets are introducing discounts and value brands, more have to be done to support consumers with rising food costs.
Ele Clark, Which? Retail Editor, said:
“The worth of food and drinks has continued to soar as people suffer through the worst cost-of-living crisis in many years. It’s no surprise to see many individuals turning to discounters like Aldi and Lidl when our research shows they may save as much as £17 on a basket of on a regular basis groceries by doing so.
“Supermarkets aren’t currently doing enough to assist shoppers. Which? believes the massive retailers have a responsibility to make sure everyone has quick access to basic, inexpensive food ranges at a store near them, and to supply transparent and comparable pricing so people can easily work out which products offer one of the best value.”
