TikTok is Experimenting With 15-Minute Uploads

Do you would like to upload even longer videos to TikTok?

Soon, that might be an option, with the formerly short-form video app experimenting with a brand new 15-minute upload option, extending on the present 10-minute video limit.

As you’ll be able to see on this notification, posted by social media expert Matt Navarra, some users at the moment are being informed that they will upload 15-minute clips.

Which is a big expansion, and represents one other threshold in TikTok’s ongoing development.

TikTok’s original closing date per clip was 15 seconds, before it prolonged that to 60 seconds, covering a wider range of uses. It then revised it again to 3 minutes, then 5 minutes, before going to 10 minutes in 2022, which disappeared from the app as a direct option earlier this yr, but remains to be available when uploading a clip (versus recording).

And shortly, that’ll seemingly rise to quarter-hour per clip, though an issue stays as as to if users actually want to observe longer videos in-stream.

I mean, the logic from TikTok’s perspective is evident, with longer videos increasing time spent in-app, and providing more potential for mid-roll ads, etc.

Possibly it really works, and it’s also value noting that Douyin, the Chinese version of the app, expanded its upload limit to half-hour per clip last yr.

You’d assume, then, that Douyin has seen good response, hence the expansion on TikTok. And with that being the case, we may be seeing 30-minute TikTok uploads sometime within the near future.

We’ve asked TikTok for more information on this test, and whether it’s being rolled out to all users. We’ll update this post if/after we hear back.