Blog
‘Ask for Ellen’ launches at Morrisons with free crumpets offer this October
Oct
Reading Time: 2 minutes
‘Ask for Ellen’ launches to supply free crumpets this summer
The varsity holidays might be daunting for fogeys. It’s a time of great fun, quality time with the youngsters and amazing memories. But all of this may feel overshadowed by the fee of living continuing to bite.
Being away from school means free school meals are placed on pause and costs can stack up for fogeys. Food, energy and entertainment costs for six long weeks can put a strain on our wallets. Previously, Morrisons partnered with Heinz for the campaign ‘Ask for Henry’, where people could get a free meal of a jacket potato and beans. Now, Warburtons has partnered with the supermarket giant to launch ‘Ask for Ellen’, to provide support to families throughout the college break.
Ask for Ellen
Simply ‘Ask for Ellen’ at any Morrisons café and you’ll receive a portion of two standard crumpets, with butter and jam without cost. No questions asked, just delicious food for you and the youngsters. The initiative is known as after founder Ellen Warburton, who established the brand in 1876.
Ask for Ellen runs from Oct 23 to Nov 5 and shall be available to everyone, all day, day-after-day. T&Cs apply. Morrisons may also proceed to destroy its Kids Eat Free initiative in its cafes, where little ones can receive a free meal with the acquisition of an adult most important value £4.49 or more.
The Warburtons Foundation
Recent research by The Warburtons Foundation found that a staggering 64% of oldsters are anxious in regards to the increased costs of their child being at home for the summer. The survey of 1,000 parents of school-aged children also found that folks think the college holidays will cost them almost £200 extra over the six weeks, because of childcare and family activities. Seventy-one per cent of respondents said they’re preparing themselves to purchase more snacks than normal to plan for day trips and activities to maintain children ate up the go.
The research also revealed the added financial pressure facing families as schools break up for the summer. When questioned in regards to the typical six-week break, 58% of oldsters suggested they may must contend with additional childcare costs as they juggle work and their kids.
Chris Strong, Morrisons Café Buying Manager, said:
‘Supporting our customers through the school holidays is incredibly vital to us as we all know that many families worry about catering for added meals which are often covered through the school term time. We’re subsequently pleased to be partnering with Warburtons this summer and offering our customers two toasted crumpets, with butter and jam after they visit a Morrisons café and Ask for Ellen.’
Jonathan Warburton, Chairman of Warburtons, commented:
‘Whilst the summer holidays offer a likelihood for families to enjoy time together, we all know that the truth might be very different for a lot of families. Because the cost-of-living crisis continues to place pressure on household budgets we desired to offer somewhat to support to families through the vacations. Having the ability to help families across the country is as vital to us today because it was to Ellen Warburtons back in 1876.’
