Snapchat Publicizes Recent ‘Phantom House’ Activation for Halloween

With the Spooky Season hype rising, Snapchat has announced a brand new activation for Halloween, with “Phantom House”, an immersive Halloween experience.

Yeah, the preview doesn’t explain so much, but essentially, Phantom House shall be a weekly Snapchat video series, which users will give you the option to take part in via Snap’s various elements.

As explained by Snap:

“Snap creators Tony Talks, Sofie Dossi, and Ezee will star on this recent series as they race against the clock to flee the Phantom House. Snapchatters can tune-in to the weekly content series to look at the story unfold, take part in the journey by helping the creators gather recent clues and solve puzzles, and share what they’ve seen with friends through AR Lenses and AI-generated Dreams selfies inspired by the Phantom House.”

So you may as well use Snap’s recent AI-generated Dreams images in the method. Might be interesting.

What’s more, Snap says that brands may tap into the encompassing discussion, by linking back to the Phantom House project.

“Brands can seamlessly integrate themselves into the Phantom House conversation with interactive AR experiences of their very own, commercials placed inside the show, and off-platform co-marketing. In actual fact, brands including Maybelline and Disney+ shall be featured in our Phantom House out-of-home takeover at Promoting Week Recent York.”

On Monday the sixteenth of October, Snapchat will take its Phantom House to Promoting Week, with attendees in a position to “step inside a Phantom House experience”.

Snap says that 80% of its users are planning to make use of Snapchat during Halloween, and as such, reaching them with themed promotions might be a great option to maximize engagement and interest.

It’s an interesting project, though so much will come all the way down to how users are literally able to have interaction with the Phantom House via Snap’s options. If users buy in, and the interactive elements catch on, then it could offer useful recent brand awareness and reach opportunities.

Might be price tuning in either way. The primary episode of Snapchat’s Phantom House series goes continue to exist Sunday October eighth at this link.