As you’ll expect, several types of content are required to satisfy different questions and queries at each stage of the buyers’ journey, and as such, it’s essential to structure your broader content planning to cover off on each element.
You first must grab attention and interest, which requires more visual overviews and prompts, while in the center stage, you’ll need more informational content to feed into that initial interest.
Covering off on each aspect will enable you drive more conversions, and this guide from the team at SEMRush, based by itself research, could provide some precious tips on where try to be looking.
You may read more about probably the most effective content approaches for every stage of the funnel on the SEMRush blog.