Meta Shares Tips about Methods to Maximize Threads Engagement, Previews ‘Following’ Feed

Attempting to work out your Threads strategy?

Okay, perhaps you’re not this week, given reports that Threads engagement has seen a big drop-off from its initial launch highs. However the early hype and interest within the app does bode well for its potential future success, if Meta’s capable of add in key additional features, like a follow feed of just the accounts that you simply’ve chosen to see, and a desktop app.

Each of those are coming, and once they arrive, it does seem to be Threads will see more engagement. Because if nothing else, the indisputable fact that 116 million users have signed as much as the app shows that there’s a transparent interest in a viable Twitter alternative, which, as Musk and Co. proceed to modify things up, isn’t going to subside anytime soon.

In reality, the Threads Following feed might be really close, as per this screenshot from Instagram chief Adam Mosseri’s latest Threads post:

So, perhaps you do need to think over your Threads approach, and on that front, Meta has been sending out advice to talent management agencies which details how they must be advising their clients to approach the app.

Which could also relate to your strategy. Here’s a have a look at Meta’s top Threads advice, at once, based on insights gleaned by the Business Insider team:

• ‘Make a splashy arrival by announcing you’ve joined the app’ Meta’s first tip pertains to ‘epic entrances’ through using stand-out visuals and other elements, designed to make an announcement together with your initial Threads post. Meta also recommends that creators post open-ended inquiries to spark initial interest and engagement, and make more people aware of your Threads presence.
• ‘Start a conversation’ Along the identical line, Instagram is pushing users to spark discussion within the app, which can then get more people involved, and can subsequently boost your post reach. Interestingly, Meta’s advisory also includes an explainer on easy methods to create a poll within the app, ‘by posting two images and using emojis as a method to vote’. There’s no native poll option in Threads as yet.
• ‘Challenges and contests’ Meta also suggests that creators consider challenges and contests to spice up interaction, and gain more reach. Overall, these are pretty generic engagement suggestions, but in the event you’re trying to boost awareness, they could be good ways to get more people looking your way.
• ‘Threads puns’ Okay, perhaps you desire to do that, probably not. But Meta has also apparently told infuencers that Threads puns are doing well within the app, in addition to posts that reference the app. 
• Safety tools Finally, Meta also advises that influencers and creators should utilize its various safety tools and features to administer their Threads experience.

Again, these are fairly generic notes of recommendation for a brand new app, and standing out in social feeds, nevertheless it might be price considering how they relate to your approach, and whether or not they could help to shape your Threads strategy.

Since it does seem to be you’ll need one. While Mastodon and other Twitter competitors have fallen short, none of those had the backing and experience of Meta, and none have gained anywhere near the extent of traction that Threads has already, by piggybacking off of your IG graph.

And as more features come to the app, it’ll turn into a more viable alternative, and based on initial interest, Meta is actually going to do all it may well to capitalize on that initial success.