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How Cinq Galerie Achieved Black Friday Success With Hostinger
Apr
Within the eCommerce world, your website uptime could make or break your small business. After consecutive downtime incidents, Túlio and Eric were in search of an online host that would keep their online store up 24/7 – regardless of how big the traffic gets. Discover how migrating to Hostinger has improved their website performance, reliability, and customer experience.
Background
Cinq Galerie is a São Paulo-based online fashion store by Túlio Herani and Eric Henrique. Inspired by Túlio’s experience within the US, the corporate sells clothing items from select contemporary and streetwear brands in Brazil.
As an industry newcomer, Cinq Galerie goals to supply a brand-new online shopping experience for style enthusiasts within the country.
Challenges
Since Cinq Galerie is exclusively available online, having a highly-functional and well-designed website is crucial for Túlio and Eric.
“When users land on our website, we wish them to feel like they’re in a physical store. That’s why we concentrate on improving our user experience and solving our customers’ problems. Most of our competitors lack this aspect,” said Eric.
Initially, Túlio and Eric hired an online developer who built their online store on WordPress. It was hosted on a neighborhood hosting provider for the primary six months.
Unfortunately, issues arose immediately. The net host’s server performance proved unreliable, especially during peak traffic hours.
“Our online store took greater than six seconds to load. Worse, our site would crash each time we launched a campaign due to increased traffic, taking us multiple and a half hours to revive it. We were flooded with customer complaints.” they shared.
They bumped into problems when updating their website, too. “WordPress would go offline if we uploaded latest products or photos in bulk. Changing prices for every item also took us an extended time,” Eric commented.
Cinq Galerie needed to grow, but the online host was holding it back. And with Black Friday coming up, Túlio and Eric needed to act quickly.
Solution
When Túlio and Eric thought of other hosting solutions, Hostinger was considered one of the primary names that got here to their minds. That they had once taken a web development course and purchased a plan to host their project on the time.
Recalling their positive experience, they decided to get a Business WordPress plan and migrate their website there. It offers as much as 200 GB SSD storage and unlimited bandwidth – perfect for a small to medium-sized online business.
With the assistance of Hostinger’s global Customer Success team, the net store was transferred easily.
Seeing this success, Cinq Galerie launched over nine sales campaigns back to back in December. The web site never went offline once.
The back-end WordPress user experience also significantly improved.
With Hostinger’s 99.9% uptime guarantee, clients can rest assured their web sites will at all times be up and running, even during traffic spikes. We at all times let customers know when there may be upcoming maintenance, and so they can try our systems’ statuses for more information.
Moreover, our hosting plans are powered by the LiteSpeed Web Server. Our speed comparison tests have proven it to be the fastest out of all the favored servers within the industry. Activating the built-in LiteSpeed Cache plugin could make your WordPress site rating 100% on Google’s PageSpeed Insights.
Today, Túlio and Eric manage the net store on their very own, saving them money on development services.
“If we could return in time, we’d fairly create the web site ourselves. Hiring a developer wasn’t the very best investment for us. Today, you’ll be able to construct an internet store for lower than $200 (R$1000) and search for online tutorials to enable you out. Back within the day, you needed greater than $20,000 (R$100,000) to construct a brick-and-mortar business,” said Túlio.
Eric cited Hostinger Tutorials as considered one of the platforms that helped him construct Cinq Galerie. It covers the whole lot from constructing an internet site and marketing your small business to solving errors.
Now that their website performance is stable and so they have full control over their store, Túlio and Eric can concentrate on running their business and offering the very best service for his or her shoppers. “Success for us is to make sales every single day and create the net shopping experience so enjoyable that our customers at all times want to return back.”
What’s Next?
“The moment we migrated to Hostinger, our website never went down, and all our problems were solved. We’re very pleased with the services,” said Túlio.
When asked about their future plans, Túlio and Eric aspire to take their business to the following level. “We wish Cinq Galerie to develop into Brazil’s number-one fashion inspiration and go-to online clothing store. Having a reliable website is a must to succeed in all the country.”
And Hostinger can be in every step of their strategy to make that occur.
