Recent Report Looks at Why Users Are Hesitant To Make Purchases in Social Apps [Infographic]

While commerce hasn’t turn out to be a standard element of social media app usage to date, at the very least in Western nations, purchases via social apps are increasing, with a growing number of individuals now seemingly more willing to purchase in-stream, even in the event that they prefer dedicated commerce platforms.

That’s in response to a brand new survey conducted by The Influencer Marketing Factory, for which, the Influencer Marketing Factory team interviewed 1,000 U.S. consumers to get their insights into why they shop online, and why not, and the way the present trends are looking.

Every social app would like to tap into this, and get more people spending of their apps, providing more revenue potential, however the below insights shine more light on why this hasn’t happened as yet.

In summary, most consumers are still hesitant to trust social platforms with regards to in-stream transactions, preferring the safety and assurance of dedicated shopping platforms as a substitute.

That is still a key hurdle, and with so many individuals being scammed via social platforms, it’ll take a while for that to ease. But possibly, we’re seeing a gradual shift.

There’s a heap more info in the total report. You may take a look at the total data here, or take a have a look at the infographic below.