WhatsApp Pronounces Recent Sponsorship Take care of Mercedes F1 Team

WhatsApp has signed a serious partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond.

The deal, WhatsApp’s first-ever sports sponsorship, will see the Mercedes team post exclusive content to WhatsApp, with a selected deal with WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging feature back in July, and the Mercedes team has already established a presence via the offering.

Mercedes F1 began using WhatsApp Channels in September, and has now built an audience of over 650,000 followers within the app.

Channels have fast turn out to be a useful connection option, as more users switch to DMs to remain in contact (versus posting feed updates), and more people turn out to be increasingly reliant on WhatsApp as their messaging platform of selection.

The added security and privacy of WhatsApp has long made it invaluable in lots of regions outside the U.S., but now, it’s also seeing an increase in U.S. usage as well.

The brand new cope with Mercedes F1 will help to solidify this, and will also bring more focus to WhatsApp channels as a connective option, which more brands should consider for his or her outreach.

The deal may even see WhatsApp branding displayed during F1 events, and can help to further promote the usage of the messaging app in Western regions.