Meta Brings its Inbox Notes to Messenger

This looks like not a giant deal, but nevertheless…

Today, Messenger has confirmed that it’s adding Notes, which is just about the identical as Instagram’s inbox Notes feature, enabling you to post text-based prompts that your whole Messenger contacts can then see within the app, which could spark more conversation and interaction opportunities.

So now, along with your Stories appearing inside that row of profile bubbles along the highest of your Messenger inbox, users may also give you the chance so as to add text notes, which they’ll then reply to within the app.

Which, as noted, looks like it’s probably not going to be a game-changer of any type. But nevertheless, Notes has been something of a surprise hit on IG, especially amongst younger users, with Meta reporting back in June that over 100 million teens had shared a Note within the preceding three months, while teens are also creating Notes at 10x the speed of non-teen users.

The latter point being the actual driver for Meta.

Lately, each Facebook and Instagram have been losing relevance with younger audiences, so if there’s any recent feature that even looks prefer it is perhaps catching on with this cohort, Meta can be seeking to double down on that, within the hopes of keeping more people posting to its apps, versus drifting off to Snapchat or TikTok as a substitute.

So while it will not be a giant deal to older audiences, it may very well be relevant for kids. And if not, it looks like a comparatively low-cost test, which can provide one other connection option within the app, with out a heap of dev time.

Messenger’s Notes feature is more limited than IG’s, in you can’t add music, GIFs, videos, etc. Messenger Notes will, nonetheless, be displayed for twenty-four hours in-stream, providing a fast prompt (60 characters max) to get people talking, and it may very well be especially handy for random catch-ups whenever you head home for the vacations, providing a simple option to send a call out to your whole contacts.

Business Pages can’t, nonetheless, post Notes at present.

Which is smart, as that may immediately flood your feed with promos from every account that you just’ve ever DM’ed with. Nevertheless it is a limitation price noting with the brand new option.