LinkedIn Adds Latest Relationship Management Elements to Sales Navigator

LinkedIn continues to double, and triple-down on AI, this time in its Sales Navigator platform, with two recent additions designed to assist marketers hone in on more viable prospects.

The primary update is a brand new element called “Account IQ”, which uses generative AI to provide an outline of a selected business.

As you possibly can see in this instance, Account IQ can provide you with info on an organization’s current performance, its strategic priorities, key challenges, top executives, and more.

As per LinkedIn:

“[Account IQ] blends useful, real-time LinkedIn first party data – akin to people, LinkedIn posts, and workforce trends – with third party data, to create a holistic snapshot of an organization.”

It might be a handy strategy to get a greater handle on prospects quickly, though you almost certainly also wish to be sure that info is accurate before you begin quoting such in your sales calls.

AI tools do tend to “hallucinate”.

The second recent element is a “Relationship Map”, which is “a visible representation of buyer circle hierarchies” inside a given organization.

As you possibly can see in this instance, Relationship Map, because it sounds, gives you insights into how different staff work together, and keep you updated on relevant opportunities to succeed in out and connect, together with a broader understanding of who it’s you’re connecting with.

“With highlights for crucial events, like recent job changes or mentions within the news, Relationship Map offers opportunities to construct relationships with multiple decision-makers, avoiding the danger of deal stall should one other critical relationship cool off. It also makes it easier for account teams to collaborate more effectively on account strategy, with a real-time, shareable view of who’s who’s that everybody can access.”

Relationship Map may even highlight recent LinkedIn posts by these contacts, providing you with a straightforward strategy to remain on their radar within the app.

These are some handy additions, which could have various level of value for various marketers, depending in your focus.

But they may give you more ways to remain in contact with relevant contacts, and facilitate more engagement in consequence.

You may examine LinkedIn’s latest Sales Navigator updates here.