Google Pronounces AdSense Changes in Payment Structure and Ad Delivery Thresholds

Google has announced that it’s updating its AdSense payment structure, which is able to now see it pay publishers by impression, versus a flat-fee share structure for AdSense revenue share.

Which could have an effect on website ad revenue share, though Google says that almost all web sites will see no impact. And it’s unattainable to know till it’s implemented either way.

As explained by Google

“For years, AdSense has been transparent concerning the fee we charge for our service, which is consistent with industry rates. When publishers have chosen to make use of AdSense to monetize their content, they’ve kept 68% of the revenue. Previously, the Google AdSense network processed fees inside a single transaction. We at the moment are splitting the AdSense revenue share into separate rates for the buy-side and sell-side. For displaying ads with AdSense for content, publishers will receive 80% of the revenue after the advertiser platform takes its fee, whether that be Google’s buy-side or third-party platforms.”

So essentially, Google’s splitting the fee structure, which should lead to most web sites still getting concerning the same revenue share. But that quantity will vary, depending on the ad campaign and its goals, etc.

It looks as if more of a change to enhance Google’s own tracking and display systems, but in some instances, it should also net Google an even bigger share of ad revenue. Which, at Google’s scale, is probably going significant, but for normal advertisers, the impact, Google says, might be minimal.

Along with this, AdSense will soon transition from paying publishers per click, to paying per impression.

“This update will provide a more uniform way for paying publishers for his or her ad space across Google’s products and third-party platforms, helping them compare with other technology providers they use.”

This one will certainly generate more revenue for the Big G, and it’ll be interesting to see how the change will impact publisher payouts, by lowering the edge for ad delivery. It could also see more advertisers re-assessing their Google campaigns, as they’ll should pay for lesser engagement, versus more overt motion taken consequently.

Still, Google says that the update won’t alter the kind or quantity of ads that publishers can display on their web sites, and again, it expects payment impacts to be minor, if anything.

We’ll soon discover.

Google says that each updates will go into effect early next 12 months.