Reddit Publishes Latest Playbook for Gaming Advertisers

Reddit has published a brand new playbook for gaming advertisers, which goals to spotlight the unique value of the platform for reaching energetic gaming communities.

And while Reddit is probably not the primary social app that springs to mind when considering your outreach, there are some interesting usage and engagement stats, and examples, included within the guide, which could get you pondering.

You’ll be able to download the complete 34-page guide here (with email sign-up), but on this post, we’ll take a take a look at a number of the key notes.

First off, Reddit provides an outline of its unique audience, and value for gaming advertisers.

As you may see, Reddit’s unduplicated audience is worthy of note, while it also has highly engaged communities in virtually every gaming fandom.

The guide then provides an outline of Reddit’s full funnel marketing approach.

Together with examples and explainers of the assorted Reddit ad formats.

The ultimate section provides a spread of examples of successful gaming partnerships, and the way they’ve driven success.

It’s a great overview of the assorted considerations for gaming marketers, which could assist in your end-of-year planning.

You’ll be able to download the complete Reddit “Gaming Promoting Handbook” here.