Google Highlights Top Halloween Search Trends with ‘Frightgeist’

Trying to glean some insights into the important thing Halloween trends of the season, based on Google Search activity?

Google recently updated its “Frightgeist” mini-site for 2023, which provides an interactive overview of the important thing trends of note for spooky season.

Though you most likely don’t need it, you likely already know the highest costume trend of the season.

Yes, the cultural phenomenon that was/is The Barbie Movie has infused itself into Halloween, with many individuals inspired by the film now keen to indicate off their Barbie and Ken outfits.

So expect to be handing out loads of candy to blonde-haired, pink-dressed characters this evening.

As at all times, Frightgeist has an inventory of the highest costumes of the season, together with the above map display, which shows you the most-searched outfits by U.S. region.

There’s also Google’s “Costume Wizard”, which may aid you provide you with a fancy dress idea.

I mean, it’s probably too late now, but in the event you really want last-minute inspiration.

And while it is probably not much help on your spooky season preparations this yr, it stays an interesting reference point, in determining the important thing popular culture trends and interests across U.S. states. Which you’ll confer with any time, so in the event you’re wondering a few potential theme on your upcoming promotions, possibly check the Frightgeist list first to see what users are curious about.

You may try the newest version of Google Frightgeist here.