TikTok Reports Users by Region within the EU as A part of Recent DSA Reporting Requirements

That is interesting.

Under the E.U.’s latest Digital Services Act (DSA) regulations, large online platforms, including the largest social apps, now need to supply regular updates on their lively users within the E.U. region, together with various other key transparency updates.

Which TikTok reported this week, providing latest insights into what number of persons are using the app in European nations, which could assist in your content planning.

You may try TikTok’s full DSA Transparency Report here (and because of Xavier Degraux for the heads up on the update), but on this post, we’ll dig into the info, and share a few of the key notes.

The total report outlines TikTok’s approaches to content moderation and knowledge requests, and includes insights into the particular violations that TikTok has needed to motion, with “Sensitive & Mature Themes” being by far the largest driver of removals within the app, with almost 2x more reports than the subsequent most reported element (“Regulated Goods & Business Activities”) .

There’s also a full count of the quantity of moderation staff TikTok has working within the E.U. (6,125), and an outline of the common time that it’s taking TikTok’s team to reply to reports and appeals.

But this could be the most interesting element, in a broader contextual sense:

As you may see on this image, TikTok has provided a full overview of its current audience within the E.U., with a breakdown of users by region.

Within the E.U., TikTok currently sees essentially the most lively usage in France, with 21.4 million users. Germany has 20.9 million MAU, while Italy has 19.7 million users.

The chart provides some interesting perspective on TikTok’s relative growth, and where it’s generating essentially the most interest.

And when you furthermore mght consider that TikTok has 150 million users in America (as TikTok reported back in March), that implies that 285.9 million TikTok users are within the U.S. and E.U. regions.

Which, considering that TikTok has a billion users, implies that there are so much in other nations.

TikTok reportedly also has around 100 million users in Indonesia, 83 million users in Brazil, and 55 million in Russia. The opposite 500 million or so can be spread across several smaller markets, however the figures do suggest that TikTok is unlikely to have exceeded a billion users at this point.

Some analysts had predicted that TikTok would exceed 1.5 billion users last 12 months, but based on these numbers, it’s unlikely to have come near this as yet.

Which is interesting in itself, in that TikTok’s meteoric growth can have slowed, or could have even been reduced attributable to reports of the corporate potentially sharing user data with the Chinese Government, which has also seen it banned, in various capability, and in various regions consequently.

Indeed, the numbers could indicate that TikTok now actually has fewer than a billion users, a milestone that it first reached two years back. Despite its huge popularity, it may very well be that TikTok’s usage has declined, which is something to look at moving forward.

In fact, that is all relative, and the actual total reach of an app isn’t directly relevant to most marketers, who only actually need to know if their target market is lively within the app. And the above breakdown could provide more insight on that, which could assist in your strategic planning.

Or it could be just be a focal point, but either way, it’s useful data to have, which is a bonus of the brand new DSA reporting process.