Find out how to Create the Perfect About Us Page

Should you focus only on selling services and products in your website, potential customers may not find your online business trustworthy. It’s possible you’ll find it difficult to construct connections with latest visitors without explaining your story and core values.

By creating an About Us page, you could have the prospect to win over visitors with a compelling introduction to your brand. A well-designed About page helps you connect together with your audience and construct trust. This trust can ultimately increase your conversions and boost retention rates.

On this post, we’ll explain what an About Us page is and learn how to create one on your website. Then, we’ll show you 45 inspiring examples. Let’s start!

What Is An About Us Page?

An About Us page is a dedicated section of your website that gives background details about your online business or organization.

An About page just isn’t a spot to push a tough sell or boast about your online business. It should help visitors to grasp who you might be, what you do, and what makes your organization unique.

The Purpose Of An About Us Page

Having a well-crafted About Us page is crucial for branding, and earning the trust of tourists and potential customers. Listed below are a number of the ways it might probably enhance your website:

• Builds trust: Your About Us page presents the history of your online business and the way it got here to be. This backstory helps site visitors to attach together with your brand on a more personal level.
• Highlights your values: By communicating what motivates you and the principles that guide your work, you need to use your About Us page to point out visitors what you stand for. This transparency helps to construct trust.
• Shows your expertise: Detailing your experience, training, certifications, and accomplishments demonstrates you might be qualified and expert in your work. This expertise establishes credibility, meaning visitors usually tend to trust your opinions and spend money with your online business.
• Enhances your brand identity: Well-written About Us content (paired with photos, GIFs, and videos) helps reinforce your required brand image. This cohesive identity separates you from competitors; visitors are more likely to remember the image you paint.
• Encourages engagement: Probably the most effective About Us pages encourage visitors to take motion, whether that’s learning more concerning the brand, starting a conversation, or becoming a customer. This engagement helps to construct lasting relationships.
• Introduces your team: Most of us are inclined to trust faces greater than names. Many About Us pages include a bit that introduces key team members, meaning visitors can “meet” the people behind the operation.
• Improves SEO: Should you refill your About Us page with great content, it might probably be an excellent web optimization asset, drawing curious visitors to your website for more information.

These potential advantages are backed up by loads of evidence. For example, one recent survey found that 31% of consumers imagine that an About Us page is probably the most essential element on a business website.

What’s more, 85% of consumers said they’ll only consider buying from brands they trust. A great About Us page can assist you to construct that sort of bond with latest visitors.

In other words, it’s value getting your About Us page excellent.

How To Create The Perfect ‘About Us’ Page (4 Suggestions)

It’s best to now have a good idea of what an About Us page should contain. To follow up, listed here are a number of tricks to assist you create a page that can make you stand out from the gang:

1. Tell A Story

Top-of-the-line ways to make your About page unique is to inform your organization’s history. Often, stories can get visitors more invested in your brand and compel them to maintain reading. This may naturally result in more conversions.

First, remember to be transparent. Your About Us page serves to sell your unique story and get buy-in out of your visitors. Transparency is incredibly vital to win your visitors’ trust.

You may discuss how your online business got began, in addition to your personal background. To assist readers understand your goals, you’ll be able to even write a mission statement. This article is going to vary depending in your brand, but it surely’s best to be as authentic as possible.

Once your online business reaches a certain age, you would also consider summarizing your full brand story. Mention the important thing milestones along the best way, and the way it led to the corporate that visitors can see today.

2. Keep It Easy

When writing your About page, don’t use industry jargon and confusing copy. The words should leap off the page and encourage your latest customers to take motion. A block of text that visitors should read six times to know just isn’t going to chop it.

It’s also essential to consider your audience. Latest visitors will likely want an easy introduction to your online business without having to read your entire life story. Ultimately, consider what readers might be in search of and make a worth proposition with that in mind.

After you describe yourself and your organization, make sure you add your contact details. If a visitor has got so far as taking a look at your About Us page, there’s a superb likelihood they’re pondering of working with you or using your service. Don’t miss that chance to convert them by making them seek for a separate contact page.

Lastly, don’t forget a couple of call-to-action (CTA). This vital element can convert visitors, making it clear what you would like them to do next. Good examples might include a link to your online store, contact information, and social media accounts.

3. Use Engaging Visuals

In case your About Us page has an aesthetically pleasing design, it might probably engage visitors and encourage them to read more. Readers may struggle to grasp your story when the content is poorly laid out with an excessive amount of text.

Because the human brain can process images much faster than words, consider integrating them into your About page. Even when someone doesn’t read the total page, they’ll view the opposite visual elements to grasp your online business.

Having the proper design can avoid scaring away latest visitors. Listed below are some great ways to enhance your About Us page visuals:

• Be creative and use original graphics.
• Select an appropriate color scheme.
• Include images and videos.
• Create animations.
• Use readable fonts for accessibility.

Ideally, all vital information ought to be positioned above the fold (or on the highest half of the page). Nonetheless, you can too guide users to scroll down and skim more.

While it varies from industry to industry, greater than half of Web browsing now takes place on mobile devices. So ensure your About Us page, and your site as a complete, is built for mobile first. (Pro tip: use a responsive template)

Then, you’ll be able to check if a page is mobile-friendly using Google’s Mobile-Friendly test.

4. Make Sure The Page Loads Quickly

Whether you run a small business or a big company, your website must be fast. That is among the best practices for improving user experience. In case your About page takes too long to load, users will likely leave your site without reading its content.

This, after all, goes for each page in your site, but your primary conversion pages must load as fast as possible. You’ll find out exactly how long a selected page of your site takes to load with Google’s PageSpeed Insights. It will evaluate your Core Web Vitals:

 

Should you receive a poor rating, there are steps you’ll be able to take to enhance your page speed. This speediness is obligatory to maintain visitors in your website and ensure they return.

45 Great ‘About Us’ Pages To Encourage You

Knowing the speculation is one thing, but what does an excellent About Us page actually appear like? To assist encourage your work, we’ve scoured the Web to seek out a few of the very best About Us page examples on the market.

What’s more, now we have studied each example intimately to find what makes them so appealing.

Big Brands

When money isn’t any object, you’ll be able to make a really eye-catching About Us page that is stuffed with interactive elements and fascinating content. Listed below are some examples from the world’s biggest online brands:

1. Nike

What makes this a superb About Us page?

• At the highest of the page, Nike establishes itself as one among the leading brands for every type of athletes. It also explains its mission to assist people reach their full potential in sports.
• The page clearly identifies Nike’s audience as athletes but stays inclusive by emphasizing that anyone with a body is an athlete and may gain advantage from Nike products.

• To interact readers visually, this page has full-width moving graphics of athletes competing in various ways.
• Below the fold are links to the most recent stories and blog posts about Nike’s impact on sports.

2. Zendesk

What makes this a superb About Us page?

• Instantly, there’s a brief, concise summary of Zendesk and what the corporate focuses on.
• The straightforward page design, daring contrasting color scheme, and limited word count make this About page readable and comprehensible.
• By explaining how Zendesk invests in communities and promotes diversity and inclusion, the reader can relate to the brand and its ethics.
• Within the backstory of a “zen desk,” the writers include somewhat little bit of humor. This makes the story more distinctive and memorable.

3. Etsy

What makes this a superb About Us page?

• Since Etsy is a creative marketplace, starting with the tagline, “Keep Commerce Human,” is sensible. This compelling call-to-action lets readers know the core message of the corporate.
• Within the introduction, this About page features Etsy’s primary guiding principles. If readers have an analogous love of sustainability and creativity, they’ll discover those values here.
• The page also outlines how Etsy works. With cute and straightforward animations to guide the best way, visitors will learn the advantages of becoming a buyer or seller on the platform.

4. Amazon

What makes this a superb About Us page?

• Unlike other brands, Amazon divides its About information into a number of basic pages: Who We Are, What We Do, Our Workplace, Our Impact, and Our Planet. This layout avoids having an excessive amount of information on one page.
• You’ll find easy-to-navigate links to essential details about Amazon’s services, principles, community impact, and more in each tab.
• Using short paragraphs and links to other resources, this About page neatly summarizes all the things about Amazon.
• As you scroll down the page, Amazon provides related articles if you need to study its hiring practices or company progress.

5. WordPress.com

What makes this a superb About Us page?

• To introduce WordPress.com to latest visitors, this About page starts with the corporate’s mission statement.
• The designers use contrasting blue and white backgrounds throughout the page to align with the brand’s logo and increase readability.
• WordPress.com clearly considers its target market, with frequent calls-to-action to get people’s web sites online.
• The page also explains how WordPress.com supports its users with diverse, free tools. Reading this, visitors can realize they’ve all the things they should construct an internet site immediately.

6. Canva

What makes this a superb About Us page?

• This About page is a wonderful example of a simplistic design. It focuses on visual elements somewhat than excessive paragraphs. Although there aren’t many words on the page, they’re descriptive enough to encapsulate Canva and its goals.
• It also highlights Canva’s popularity, listing the variety of designs created with this software.
• This page includes a picture slider of Canva’s brand values. The engaging graphics explain the core ideas that the business stands for.

7. Mailchimp

What makes this a superb About Us page?

• Despite being a giant company, Mailchimp successfully manages to avoid any corporate tropes. As an alternative, its About Us page makes you’re feeling such as you’ll be working with a small team.
• Each section is simply a few paragraphs long. Despite having a ton to discuss, Mailchimp understands that the reader only needs top-level ideas (though you’ll be able to go off and learn more, because of pages dedicated to the corporate’s culture and history).
• At no point does the page feel like a sales pitch. It simply pulls you into what Mailchimp stands for and what it represents as an organization.

8. GIPHY

What makes this a superb About Us page?

• Should you’ve ever used a Graphics Interchange Format file (aka GIF), then you definately’re probably aware of GIPHY. Since GIFs are fun, GIPHY made its About page quirky, engaging, and completely on point in relation to reflecting the brand and its identity.
• Plus, it’s done almost entirely using — you guessed it — GIFs. This promotes GIPHY’s products without including a tough sell. After seeing the fun GIFs on this page, visitors could be motivated to make use of them.

9. 500px

What makes this a superb About Us page?

• As a web-based network for photographers, you’d expect great visuals on the 500px About page, and it doesn’t disappoint — especially if you happen to occur to be a dog person!
• The page explains what the corporate is and the way it’s committed to its customers, and it’s completely freed from fluff.
• It clearly describes how photographers can profit from joining 500px, followed by an easy call-to-action.

10. X (the web site formerly often known as Twitter)

What makes this a superb About Us page?

• X’s About page hits the nail on the top in relation to copy with brevity. It lays out who the corporate is and what it stands for without an excessive amount of detail. You recognize precisely what you’ll get from the social network just by taking a look at its About Us page.
• It does a wonderful job of moving visitors down the funnel and getting them to enroll and start using the positioning. X does this partially by pulling trending content into the page. This provides a CTA to try the platform.

11. LEGO

What makes this a superb About Us page?

• While LEGO makes toys, the important pitch of this About Us page is geared toward parents. In spite of everything, they’re those who will (mainly) make purchase decisions.
• The page features a one-sentence description of LEGO’s history, with links for visitors to follow in the event that they wish to explore the extensive timeline of the brand.
• A map of the world, made entirely out of LEGO bricks, illustrates the worldwide reach of the brand in a colourful and fun way.

12. Uber

What makes this a superb About Us page?

• Like other firms, Uber highlights its mission statement on its About page. This includes an emotional appeal, explaining that the important goal is to offer people the liberty to go wherever they need.
• Uber also features a picture of its CEO and a private letter from him. By having a call-to-action button, this section motivates visitors to read concerning the company’s history, achievements, and plans.
• As Uber is a transportation brand based around automobile travel. Potential customers can have questions on the corporate’s sustainability, so Uber provides details about its goal to turn into fully electric.

13. Wendy’s

What makes this a superb About Us page?

• Wendy’s could also be a preferred fast food brand, but that doesn’t mean people know its history. To resolve this problem, this About page links to information concerning the founder, Dave Thomas, and the muse of Wendy’s.
• It also emphasizes Wendy’s goals to serve fresh food and make every customer feel at home.
• Some visitors will want to start working with the corporate. Subsequently, Wendy’s provides details about investing and franchising.

14. Eventbrite

What makes this a superb About Us page?

• Featuring a picture of a band performing, the Eventbrite About Us page focuses on its area of interest audience. If someone desires to experience live performances, they’ll immediately know that this company focuses on that area.
• After explaining what Eventbrite is, the page further discusses what you’ll be able to expect from this platform. Whether you need to go to a music festival, fundraiser, or marathon, you’ll find tickets with Eventbrite.
• Plus, this page tells visitors how successful the corporate has been in previous years. It explains Eventbrite’s achievements, in addition to a high level of customer satisfaction.

15. HubSpot

What makes this a superb About Us page?

• HubSpot’s About page has an easy but effective layout, explaining the corporate’s story, mission, and history.
• Together with a written story of how HubSpot was founded, there’s a video featuring its CEO. This makes the story more personal since you’ll be able to hear it straight from the founder.
• As an alternative of getting blocks of text, it lays out HubSpot’s history, point by point, in a picture slider. Visitors can navigate through the business’s initial goals, improvements, and successes.

16. Spotify

What makes this a superb About Us page?

• Although this About Us page doesn’t include images, it simplifies the text and includes only obligatory information. Plus, headings effectively separate each section in an easy-to-understand way.
• This page isn’t very long, thereby avoiding the necessity to scroll to the underside of the page to seek out specific details concerning the company.
• The straightforward black-and-white color scheme provides maximum readability. With additional links in vivid green, visitors can easily navigate across Spotify’s website to locate customer support, promoting information, or employment applications.

17. IBM

What makes this a superb About Us page?

• Regardless of being an enormous company with many alternative departments and products, IBM’s About page doesn’t feel cluttered.
• A menu of quick access links allows visitors to seek out the parts that the majority interest them, and the page begins with a brief mission statement, quoted directly from the CEO.
• Tab-based navigation allows IBM to introduce the multiple facets of the business, without making the page too lengthy. Visitors may also explore the extensive history of this tech brand through an interactive timeline. These features create a wonderful user experience.

18. FedEx

What makes this a superb About Us page?

• Fairly than forcing visitors to read reams of text, FedEx has created an About Us page that links to multiple related resources. These are organized under three key headings: Who we’re, What we value, and How we give back.
• Together with the standard About content, FedEx provides quick links to other vital information concerning the company, including careers, news, and investor relations.
• At the underside of the page, visitors may also try the corporate blog and access essential contact information. It’s almost like a landing page for the entire company.

19. Colgate-Palmolive

What makes this a superb About Us page?

• The very first thing you notice about this Who we’re page is the array of faces on display. The header incorporates multiple high-quality shots of people at work, together with a gaggle worker photo. Immediately, visitors are learning something concerning the people behind the corporate.
• A quote from the CEO welcomes visitors, as in the event that they were arriving in person. There’s a link to a full-length letter here, as well.
• One interesting section highlights the highest three company values, each with a brief paragraph for extra detail. Should you are learning about Colgate-Palmolive for the primary time, this section would assist you to grasp the business.

20. Moz

What makes this a superb About Us page?

• After an initial statement about company values, this About Us page is formatted like one big story, broken up into tiny chapters.
• The primary section talks concerning the origin of the business, with a portrait of one among the co-founders. Immediately, that is constructing a human connection.
• The next sections provide a timeline of the business up until the current. Each part is simply a number of sentences, meaning you don’t should wade through long paragraphs to follow along.
• At the underside of the page, there’s a CTA that links to Moz’s current offerings. This provides a neat conclusion to the timeline, while guiding visitors toward the cash.

Small And Medium-Sized Brands

The companies mentioned above are all within the elite category, with 1000’s of staff and lots of brand recognition.

Below this level, you’ll find quite a lot of businesses that aren’t quite on the identical level, but still doing thoroughly. Listed below are some example About pages that completely suit a medium-sized company:

21. Barkbox

What makes this a superb About Us page?

• Since Barkbox provides monthly subscription boxes to pet owners, it is sensible to make use of fun, lovable images of dogs on its About page.
• Despite the fact that the page doesn’t explain the corporate’s history, its mission statement to, “Make dogs as completely happy as they make us,” lets you understand exactly what Barkbox sets out to do. Plus, it resonates with dog owners on a private level.
• As you scroll, you’ll see different sections for every Barkbox subscription. This layout prevents visitors from having to navigate to a separate page.

22. Chime

What makes this a superb About Us page?

• Chime takes a more simplistic approach, explaining its history, mission, and values without fancy graphics. Because the audience will likely be people in search of a brand new bank, it is sensible to maintain things easy.
• Instantly, readers can learn the way Chime differentiates itself from its competitors. Chime presents itself as a superb alternative to other well-known banks since it doesn’t have standard banking fees.
• This About page emphasizes the advantages of using a smaller bank by featuring the Chime leadership team and company culture. When visitors see that employees are completely happy and content, they assume they’ll even be treated well.

23. Allbirds

What makes this a superb About Us page?

• With a looped video of sheep running across a lovely landscape, the Allbirds About page immediately displays its sustainable values. Adding the tagline, “Mother Nature Made Us Do It,” summarizes the corporate’s goal to work with nature somewhat than exploit it.
• There’s an image of the founders and a brief and private story about how they began Allbirds.
• Together with an animated graphic of Allbirds shoes, this About page states what makes this product unique. Any reader who wants easy, comfortable, sustainable shoes can profit from ordering a pair.

24. ToyFight

What makes this a superb About Us page?

• As a creative design agency, ToyFight avoids using an ordinary, boring About page with blocks of text. As an alternative, it features engaging graphics that move as you scroll down the page. Mirroring the corporate’s name, you’ll see two fighting toys that enhance the reading experience.
• When describing the founders of ToyFight, they’re portrayed as deconstructed motion figures. This text gives the page a lighthearted and silly feel. They’re even given fun names akin to, “Beardless wonder” and “Napoleon complex,” to make readers laugh.

25. Yellow Leaf Hammocks

What makes this a superb About Us page?

• Unlike another firms, Yellow Leaf Hammocks tells an interesting story about its manufacturing process. Describing how each hammock is handwoven by women within the Mlabri Tribe adds strong emotional appeal.
• Yellow Leaf Hammocks encourages readers to take into consideration where products come from. It supports paying weavers a good wage, empowering women with financial independence.
• As you scroll down the page, you’ll be able to even see pictures of the weavers and skim their stories. These elements can encourage readers to imagine in and support a superb cause.

26. Chattanooga Renaissance Fund

What makes this a superb About Us page?

• This About Us page starts with a historical overview of Chattanooga and the way it’s a hub for entrepreneurs. Then, it explains how the Chattanooga Renaissance Fund fills a necessity on this community.
• Visitors can read concerning the important members and their roles within the Chattanooga Renaissance Fund.
• It also describes how this fund can assist individual readers. Whether someone is taking a look at this site as an investor, a 3rd party, or a startup, they’ll evaluate how the Chattanooga Renaissance Fund can support their ideas.

27. Purple, Rock, Scissors

What makes this a superb About Us page?

• Since Purple, Rock, Scissors is a creative agency specializing in technology, it wouldn’t make sense to have a boring About Us page. There are engaging visuals, including motion graphics, to spotlight the agency’s skills.
• In a one-minute video, this company displays quickly moving animations that completely encapsulate a wide selection of creative abilities.
• Purple, Rock, Scissors highlights its previous work experience by including a case study. This can assist potential clients determine if this company is the proper fit for his or her needs.

28. Hydrant

What makes this a superb About Us page?

• After a transient introduction to the corporate, Hydrant explains the important problem that it attempts to resolve.
• Visitors can see Hydrant packs and their various flavors in all the photographs. Plus, if you happen to click on one among the photographs, you’ll be able to immediately add the product to your cart.
• The founders recommend their favorite Hydrant packs, giving a private touch to the corporate.
• At the underside of the page, you’ll be able to read positive reviews from other customers. These real-life testimonials can motivate visitors to purchase a Hydrant pack.

29. Wheel

What makes this a superb About Us page?

• At the highest of the page, the important tagline, “Putting great care inside everyone’s reach,” is highlighted in daring green. This color draws the attention and lets readers know the way dedicated Wheel is to creating healthcare accessible.
• Dividing each section by different colours, Wheel makes its About page readable and straightforward to follow.
• Fairly than featuring huge blocks of text, this healthcare company summarizes its vision, purpose, and story in brief paragraphs.

30. Brady

What makes this a superb About Us page?

• The About page for Brady starts off by displaying an impactful brand tagline, and a picture of the seven-time Super Bowl winner behind this business — a recognizable face that immediately builds trust with sports fans.
• It follows up with a brief conception story concerning the brand, with a mention of all three founders and their respective expertise.
• The design of the page is clean and uncluttered, with visually striking black-and-white images and lots of white space.

31. Wild One

What makes this a superb About Us page?

• The About page for this pet accessories brand incorporates loads of content, but it surely is broken down into bitesize sections.
• The highest section provides a neat summary of the brand, including a mission statement, an outline of the sort of products they create, and the form of people for whom those products are made.
• In later sections, you study Wild One’s unique approach to product design.
• Each section includes an eye catching photo that illustrates the target market for this brand.

32. TalEx

What makes this a superb About Us page?

• For a start, this HR business uses “Our Story” because the headline somewhat than “About Us.” This immediately puts visitors in the proper mind-set for learning more.
• Next, TalEx provides a one-sentence description of the corporate mission. If visitors wish to learn more, they’ll scroll down and get the total backstory of the brand.
• The content includes links for more information concerning the co-founders, and lots of figures to back up the credibility of the business, including revenue and workforce statistics.

34. Wild Fork

What makes this a superb About Us page?

• With an autoplay video at the highest of the page, Wild Fork grabs the eye of tourists with a slick, visually attractive promo before diving into the main points. The showreel incorporates loads of shots of prime cuts, including some sizzling steak.
• Below this, a menu provides quick access to the varied sections of the About page, while also highlighting the important thing features of this brand.
• Further down the page, visitors get an intensive description of how Wild Fork sources and delivers fresh meat, together with sections on convenience, delivery, and sustainability.

35. Athletic Greens

What makes this a superb About Us page?

• This complement maker hits visitors with its mission statement immediately. It spans nearly the total width of the page, written in a big yet classy font.
• The remainder of the page is broken into three concise sections, which summarize the important value proposition of the brand. If visitors wish to learn more, they’ll click a link to the relevant web page.
• Images back up the copywriting, and all the page sticks to brand colours — even when highlighting the logos of partner organizations.

36. LiveAgent

What makes this a superb About Us page?

• This About page does a very nice job of summing up a 15-year-old company in only a number of paragraphs. Daring headers help to interrupt up the text, and photos of the co-founders add a human touch.
• Links throughout the text give visitors the chance to dive deeper, and there’s a menu slightly below the header that gives access to other company pages.
• The corporate introduction includes social proof in the shape of the variety of users and businesses served. The placement of the corporate also gets a mention; this small addition can construct loads of trust with potential customers.

37. Chubbies

What makes this a superb About Us page?

• In a single short paragraph, the About page of Chubbies explains exactly what this brand is all about. Fairly than diving into the manufacturing process or history of the corporate, the copy talks concerning the exact moment and mood that the brand was made for.
• Interested visitors can scroll all the way down to see an entire backstory, accompanied by daring product photos. The whole lot concerning the content screams “fun.”
• The page also highlights five core values, introduces the staff in a large team photo, and directs visitors to the e-commerce side of the web site.

38. Caraway

What makes this a superb About Us page?

• As a place to begin, Caraway’s Our Story page is a lovely example of website design. It features various animations to catch the attention, and huge blocks of complementary colours that match the varied shades of cookware made by this brand.
• Many of the page is devoted to the worth proposition of Caraway products, with a complete section dedicated to sustainability. Visitors who scan through this section see a promo video alongside, which highlights the standard and aesthetic appeal of the cookware.
• Every latest idea on the page is highlighted with an icon. This helps visitors who wish to scan the page or deal with particular sections.

39. VineHealth 

What makes this a superb About Us page?

• The important content of this About page is a private letter, written by a co-founder of the corporate. It explains the motive behind forming the corporate, and the values of the business today. Given the sensitive nature of health tech, that is an excellent option to make an app feel more trustworthy.
• Portraits of the 2 co-founders put a face to the business, together with multiple “patient advisors.” Everyone has their very own quote, sharing how VineHealth helped them. It’s powerful social proof.
• Elsewhere on the page, visitors can learn concerning the principles and frameworks behind the technology. One of these transparency often earns more trust.

40. 6am City

What makes this a superb About Us page?

• As a regional news network, 6am City illustrates that it’s “local all over the place” by displaying a giant map of the U.S. with coloured dots showing every branch of the business. Visitors will routinely start in search of their nearest office.
• The five core values of the business get top billing, with big fonts and keywords underlined. Terms like “PRIDE IN PLACE” and “RESPONDING” are sure to get the eye of potential readers.
• Further down the page, 6am City presents the corporate’s “brand anthem.” This can be a sort of manifesto, which helps visitors to grasp what the corporate represents on a deeper level. News is all about trust, so this is a great move.

41. Dave

What makes this a superb About Us page?

• Because of a highly visual layout, the written content on Dave’s About page may be very easy to read. It almost appears like flicking through Instagram stories.
• Regardless of this, the written copy tells a story. It talks about why Dave (a banking app) was founded and who it might probably help.
• Lines like, “Fighting for the underdog,” reinforce a way that this company is on the side of its customers. These mission statements are followed up with key figures that prove why the product is required.

42. RXBAR

What makes this a superb About Us page?

• The content on RXBAR’s About Us page takes us back to the time when the corporate was founded. In a number of short paragraphs, visitors can study what the founders set out to realize, and the way they began — making protein bars in their very own kitchen.
• Visitors also learn concerning the founders through some very honest copy: “Starting a business together with your best friend is great. It’s also really difficult.”
• A slideshow further down the page acts as an organization photo album, and the photographs show how the founders grew up together. It’s a really human tale that ought to melt the hearts of even probably the most skeptical customers.

43. Superfluous

What makes this a superb About Us page?

• Being a small design studio, Superfluous is all concerning the two founders of the business. The Profile page reflects this, with an entire bio for every partner.
• These introductions read like excerpts from a magazine, complete with profile pictures. It’s a fun way for the pair to introduce themselves to potential customers.
• Below each bio, the social media links for the founders are listed. It will make it easy for visitors to succeed in out and have interaction with the business.

44. 3DLOOK

What makes this a superb About Us page?

• This particular About Us page template delivers loads of information on the outset. After a transient written introduction to this body scanning startup, visitors get to take a look at a giant team photo and a few key stats concerning the company.
• The sections for Our Mission and Our Vision are limited to at least one sentence, making them very quick to soak up.
• Other sections include a letter from the CEO, a video promo for the product, a full Meet the Team area, and an array of accolades.

45. Mr. President

What makes this a superb About Us page?

• The About page of this creative agency uses very conversational language to explain what potential clients can expect in working with Mr. President.
• A slideshow of images shows the team at work (and play), providing an additional glimpse of future business relations.
• At the underside of the page, notable past clients are displayed in a gallery of logos, providing powerful social proof. Making each icon monotone helps to take care of a clean design throughout the page.

Tell Your Story With An ‘About Us’ Page

As you may have noticed, there’s nobody option to design an efficient About Us page. Depending in your goals, the page could be casual and fun, informational and focused, or a mix. Ultimately, an About Us page is a mirrored image of your brand, helping users to feel somewhat bit closer to your organization — in addition to to the people behind it.

To review, here’s how you’ll be able to construct an efficient About Us page:

1. Tell a story.
2. Keep things easy.
3. Use engaging visuals.
4. Make certain the page loads quickly.

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