Post-Musk Twitter: At Least One Stat Is Up

Based on mobile and web analytics company Similarweb the web site formerly called Twitter has not grown under Elon Musk. Reasonably than growing, X has shrunk, with web traffic worldwide down 14% on a year-over-year basis in September, and mobile app usage globally down 17.8% for Android and 14.8% for Android within the U.S.

One thing is growing massively, nonetheless: traffic to Elon Musk’s personal profile and posts.

“On the plus side, traffic to Elon Musk’s profile and posts was up 96% year-over-year in September,” the corporate said in a blog post.

Metrics which aren’t growing include:

• Twitter’s global web traffic is down 14%
• Global traffic to Twitter’s promoting portal: down 16.5%
• Australia traffic down 17.5%
• German traffic down 17.9%

Musk and X CEO Linda Yaccarino claim that the property’s value is increasing. In July, for example, Yaccarino told staffers in a memo that “our usage is at an all time high.” On July 28, Elon Musk tweeted that “X monthly users reach latest high in 2023.” That doesn’t easily accord with SimilarWeb’s data, which shows slight increases in iOS and Android app users in June, but an overall downward trend through 2023. SimilarWeb data shows that web visits have dropped over the 12 months with a couple of spikes occurring in March and will, but the general trend is down.

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It’s necessary to notice that in statistics it’s fairly easy to cherry-pick data to inform stories that, strictly speaking, aren’t accurate.

For instance, the variety of users could also be lower, but usage might increase if users proceed to make use of services more. Monthly average sessions might be higher than each day average sessions if users who were once enthusiastic about a platform are actually less energetic. If the general trend of usage is down, an executive can report one positive statistic per thirty days.

Similarweb states that other social media networks have also seen a downward trend. Facebook’s share of the highest 100 social media networks is down by 10%. Others are growing like TikTok which is up by 23% and Pinterest (up about 8%).

The entire decline since September of 2022 implies that X has received 955 million fewer visits over the course of a 12 months, something that won’t be good for a platform that receives most of its income from promoting.

Although there are a lot of positives to the report, a few of them stand out.

Twitter has remained a number one social network for mobile and web usage globally, surpassing Reddit and LinkedIn. Within the U.S. nonetheless, Twitter’s usage is behind platforms like TikTok and Instagram.

The corporate claims that Similarweb’s numbers are based on a combination of digital signals. That features “hundreds of thousands of internet sites and apps” that share analytics with the corporate, plus “a group of consumer products” that share anonymous traffic data. The corporate says it also has partnerships with a worldwide network of organizations that collect intelligence on digital traffic, and it captures and indexes publicly-available data by spidering hundreds of thousands of internet sites — similar to Google and other serps — and running apps, presumably in an emulated mobile device on a server.

Its data is indicative of what is definitely happened, but is not going to be as accurate as an organization’s own internal data.

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