Taking Your Passion Online With AI

Taking Your Passion Online With AI

Mike Rodden is a software product manager from Boston with a hobby: he’s the creative force behind Softwine.ai, an AI-powered blog about wine. 

Softwine.ai combines two topics which will initially appear mutually exclusive – winemaking and technology. So when Mike writes about wine, it’s at all times through a contemporary lens, focused on the technological frontier of the industry.  

As Mike had built a couple of web sites before, he was in search of a less complicated platform for his blog. Hostinger AI Website Builder was the perfect solution – its Plug’n’Play nature let Mike get his vision off the bottom very quickly. 

In Vino Veritas

Wine had at all times been a passion of Mike’s, but he became much more concerned about it after learning in regards to the Wine & Spirit Education Trust (WSET) program. It took two years to complete, and in September this yr, Mike celebrated achieving his WSET certification. 

Mike began Softwine.ai as a solution to bridge the gap between his hobby and career. The blog allows him to share knowledge, opinions, and news in two contrasting areas – wine and technology – with goals to spark cross-conversation in each arenas. 

A Softwine illustration.

“The wine industry is slightly bit traditional – they don’t adapt to technology super well,” Mike reveals. “But there are some wineries which can be really embracing it. They’re performing some cool stuff, like using data analytics to predict once they need to use chemicals.”

That’s the type of material you may expect on Softwine.ai. The blog covers topics like AI technology’s role in integrated pest management (IPM), using weather data to administer vineyards, whether computers can replace sommeliers, and so forth. 

Writing a blog has also turn out to be an efficient solution to stimulate Mike’s creativity, which might otherwise remain untapped.  Since his day job doesn’t provide him with many opportunities to place pen to paper, the blog is a terrific solution to fill the gap. 

“Nearly all of my day-to-day is more product marketing than actual engineering. Content writing was something I hadn’t practiced in an extended time. So it’s been a cool solution to each practice slightly bit and have a creative outlet,” he adds.

AI – The Best Collaborator

Mike is the one person behind the blog, with AI having a sufficiently big impact to be featured as a contributor on Softwine.ai’s Team page

A Softwine illustration.

For example, AI is the blog’s graphic designer – it comes up with imaginative illustrations and helps Softwine.ai establish a novel and authentic look. Mike also uses AI-generative technology for article outlines and content creation. Consequently, Mike might be more efficient with the limited period of time he can dedicate to the blog – keeping a detailed eye on output as a part of the editing process. 

“These AI models are literally coming up with ideas I never would have considered. It might be something I’d never heard of within the wine industry before but then you definately look it up, and there are such a lot of fresh topics I wouldn’t have been aware of otherwise,” Mike smiles.

“It does take a superb amount of labor to make an honest post. But the flexibility to quickly provide you with a top level view to only throw your ideas in an order that is sensible – that type of thing definitely saves a ton of time.” 

The Hostinger AI Website Builder Experience

Mike also used the powers of AI to get the location off the bottom. He got here across the Hostinger Website Builder when searching online for an accessible platform that wouldn’t be too complex to make use of. 

“I’d used other builders and content management systems before to construct a pair of internet sites, and it wasn’t super impressive. I used to be in search of something slightly bit more out of the box,” Mike reveals.

Having used Hostinger Website Builder’s AI functionality right off the bat, Mike was impressed with how easy it was to customize the layout of the location and make adjustments on the go.

“I actually like how easy it’s to regulate any grid lines and spacing. The whole lot I do appears to be one or two clicks away at essentially the most, which is great,” Mike says.

And since site management is so effortless, Mike can dedicate his time to what matters most – creating standout content for his blog. He doesn’t must worry about website performance, either – his AI-powered blog is lightweight and loads fast.

Days of Wine and Roses

For the reason that blog remains to be relatively latest, Mike expects its traffic to grow organically in the approaching months. He doesn’t depend on paid advertisements to spread awareness; as an alternative, he’s implementing search engine optimisation strategies to assist Softwine.ai climb the search ranks and convey more visitors.

A Softwine illustration.

Mike isn’t planning to monetize the blog because he wants it to stay a passion project and eventually turn it right into a medium for learning. Most vital of all is the blog’s natural ability to spark conversation. 

“Wine and technology don’t have lots of overlap typically. I need to get each camps concerned about each other. For that, I like to select topics that may make people think and encourage debate. This is very vital since with regards to wine, people might be slightly stubborn in adapting to latest things,” Mike says. 

That’s the explanation why Mike doesn’t draw back from controversial subjects – it’s all about giving people food (or drink) for thought.

Get your passion project off the bottom in minutes with Hostinger Website Builder, similar to Mike did. Start constructing now!

Author

Iggy is a Creative Copywriter at Hostinger. He’s keen about the web and its culture and loves sharing his knowledge with others. When he is not working, Iggy’s collecting retro video games and writing his blog.