TikTok Launches ‘Creative Assistant’ To Help Guide Ad Creation Process

TikTok has launched a brand new, AI-powered “Creative Assistant” tool inside its ad tools, which can guide marketers through various elements of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools in TikTok’s Creative Center.

The brand new Creative Assistant is basically a concierge for its existing Creative Center options, with the entire Creative Center functions built into the app. So, functionally, it’s not totally latest, but it can make it easier for advertisers to get to the relevant sections and elements, with in-stream recommendations, and scripts, on your campaigns.

As explained by TikTok:

“The most recent evolution of creativity and productivity has led us to latest paths of innovation. We’ve been working on a model that means that you can converse and collaborate with when creating for TikTok. It draws information from a wealth of TikTok-focused creative knowledge, providing you with essentially the most relevant responses for once you’re creating ads or videos for TikTok.”

TikTok’s Creative Assistant will have the ability to guide you thru TikTok best practices, and advise you on learn how to start, while it’ll also have the ability to indicate you top-performing ads in your area of interest.

And it’ll also have the ability to supply ad scripts. Though again, all of those options have been available in TikTok’s Creative Center for a while, it’ll just streamline the means of finding each.

TikTok launched its ad script generator tool back in June, while its top ads database has been lively since 2021. So you will have been capable of use these options for a while, but the brand new tool will enable you hook up with each option faster, which may very well be an enormous profit.  

TikTok says that its latest Creative Center tool is now available to all users who’re logged into TikTok Creative Center. You’ll have the ability to access the interface by tapping on the icon in the highest right of screen.

It may very well be price trying out, and seeing what varieties of information can be found to assist improve your TikTok marketing process.