YouTube Launches Latest Subscriber Analytics to Assist in Content Planning

YouTube has announced some latest analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning.

Along with this, YouTube’s also providing more specific insight into how latest and returning viewers engage along with your content in isolation, one other helpful driver to your planning.

First off, on latest and returning viewers. YouTube has added a brand new element in Studio analytics which is able to provide separate measures for every viewer cohort, which is able to make it easier to understand what latest viewers are watching.

As explained by YouTube:

“Before the launch of this latest feature, creators could only see what number of latest or returning viewers they’d, or what number of views they got, from all viewers. But now, creators have the power to see how different audience segments watch their content. Because of this creators can now see what number of views they got from latest viewers, and compare it to the variety of views from returning viewers.”

Which could possibly be helpful in content planning, as you look to expand your audience. By knowing what number of latest viewers are coming to every of your clips, you’ll be able to higher plan based on what these visitors are eager about.

YouTube’s also added a “Latest and Returning Viewers” tab, which is able to provide creators with a dedicated space to investigate the performance of their content based on audience segments.

The expanded data sorting options will provide more context as to what’s driving views inside each segment, which offers you more planning context, and could possibly be a key guide in your process.

YouTube also continues to expand its analytics cards, with latest data cards providing insight into channel memberships.

As you’ll be able to see, the brand new cards provide more context on total member counts, in addition to which of your videos are driving more subscriptions. That’s one other fine-tuned data point to grasp audience behavior, so you’ll be able to analyze what it’s about each clip that has more (or less) resonance for paying members.  

YouTube’s also adding a brand new card that may provide context as to why people decide to cancel their memberships.

“When a member cancels their membership, they are going to now be asked to offer a reason for his or her cancellation through an optional survey. This data shall be collected and displayed in a separate card on the memberships chip. B understanding the the explanation why members cancel their memberships, creators can gain priceless insights into potential improvements or changes to their content or membership offerings.”

It could possibly be one other priceless guide to assist improve your channel’s appeal along with your most useful audience.

These are good, granular data updates, which could play a key role in your YouTube content planning. And while for some channels, they could not provide a heap of insight, as you proceed to grow and expand your YouTube presence, understanding these specifics could play a key role in maximizing your content performance.

You’ll be able to learn more about YouTube’s latest analytics updates here.