X Pronounces Coming Community Features, Including Pinned Communities and Search

I don’t know that X Communities are ever going to develop into a significant element, or an actual driver of great engagement within the app.

But X is working to further amplify and expand Communities interaction, by making them easier to seek out, easer to hitch, and shortly, easier to examine in on as you scroll through the app.

As per the above announcement, X is working on a brand new option that will enable you to pin a community to your timeline, seemingly just like how you’ll be able to currently pin lists as swipeable feed options.

That might make it easier to change across and take a look at the most recent discussions inside each community that you simply’re an element of, while X can also be trying to add keyword search in Communities as well, so you’ll be able to get to the important thing topics which might be of most interest.

Which will probably be of profit, though as noted, Communities, up to now, hasn’t seen a heap of engagement, and and not using a significant change in focus, it’s hard to see this changing anytime soon.

Twitter originally launched Communities back in 2021, with the stated intent to “connect with individuals who Tweet such as you”.

“Some conversations aren’t for everybody, just the individuals who wish to talk in regards to the thing you would like to discuss. Whenever you join a Community, you’ll be able to Tweet on to that group as a substitute of to all of your followers. Only members in the identical Community are capable of reply and join the conversation so it stays intimate and relevant.”

With the broader shift towards more enclosed discussion, Communities is a logical addition, however the more open nature of X, as a “global town square”, also runs counter to the Communities ethos, and it’s that mismatch that seems to have limited Communities take-up up to now.

But X CTO Elon Musk still sees potential there, and on condition that he has the engagement data, it could be that Communities is definitely more popular than it seems.

Back in May, Musk announced that Circles, one other enclosed group chat feature, can be deprecated in favor of improved features for DM chats and Communities, each of which show significantly more promise. The X team has since began testing recent entry questions for community membership, so as to filter out spammers, while it’s also now showing posts from communities that you simply’ve joined within the ‘For You’ feed to extend awareness and engagement.

Because it continues to evolve Communities, it could still develop into a much bigger engagement surface within the app, though it stays to be seen whether X users actually wish to interact in additional focused, private groups, or in the event that they’d prefer to share with all, so as to improve their reach and engagement.

That probably varies by group, and there are likely some highly engaged Communities within the app, and perhaps, that’s enough incentive to maintain X developing its Communities tools.

Whatever the rationale, you’ll soon have more Community discovery tools, which could enhance your topical engagement options within the app.