3 Ways to Integrate Social Media into Experiential Marketing

Experiential marketing, also known as engagement marketing and/or ground marketing, involves the usage of hands-on experiences developed with the aim of deeply engaging consumers in an event or experience. More recently, experiential marketing strategies have turn into closely intertwined with social media. For an experiential approach to be effective, marketing professionals should give consumers an experience that’s worthy of sharing on the web. You may do that in a couple of other ways.

1. Utilize Influencer Marketing

Influencer marketing and experiential marketing work well together. In-person experiences provide great content for social media influencers to share and permit them to interact together with your brand in a meaningful and memorable way. As well as, they permit them to take part in an interesting activity, moderately than simply discuss your product on their platforms.

When on the lookout for influencers, try to decide on those that are a natural fit. People who find themselves already tagging or engaging together with your brand on social media will function probably the most authentic salesperson. You don’t all the time must select the influencers which have the most important following. Micro-influencers often help boost your organic reach on social media since their followers are likely to be way more engaged with the content they post.

2. Create Interesting Content That Promotes Sharing

Content that’s shared could be very effective at driving sales, particularly amongst millennials who’re more easily influenced by what their friends post. If done well, an experiential marketing strategy can go viral and drive consumers to your website to take motion.

Experiential marketing campaigns also offer you the chance for personalization, which will help consumers view your brand more positively. The more you possibly can involve people in your content and its creation, the more excited they’ll be to share it and get others involved.

3. Develop a Social Sharing Plan With Structure

It could be tempting to share your content on all your social media platforms, but investing your time and energy within the ones that can generate the most effective results is usually a greater strategy. Determine which platforms you can be using probably the most and develop creative hashtags and filters that your followers can use in their very own content.

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Even though it is great to construct shareability into your event or experience for the time being, it’s also a great idea to encourage your consumers to share your content throughout the day and beyond the initial experience to maintain the momentum going. You may make use of social media scheduling and targeting tools to realize this.

In an effort to turn consumers into life-long brand loyalists, it’s essential to spend time fostering real connections and sharing them in your social media platforms. It pays to speculate time and cash in creating real connections with people. Experiential marketing is one of the effective ways to do that because customers will have the opportunity to feel the brand and products through social media posts and stories. To attain great results, do every little thing possible to captivate your audience and supply them with experiences that they’ll’t wait to share with their friends and followers.