X Is Testing an Expanded Profile Bio Section to Provide More User Context

X is looking to present users more room to clarify themselves or their business, via an expanded bio section that’s currently in testing on the app.

As you’ll be able to see in this instance, shared by X News Every day, soon, users will have the opportunity to incorporate more detail of their profile section, which profile visitors will then have the opportunity to access by a “View more” prompt beneath their initial bio summary.

That’ll provide more room to clarify what your organization is about, or provide insight into your personal mission statement, or publish your manifesto for all times, etc.

It could also, eventually, result in a fair greater expanded presence, which contains shops, job listings, location info, etc., all in an even bigger information panel.

There’s not so much to go on at this stage, because it’s still in initial testing, but there are a selection of possibilities for the prolonged display, which could enable you drive more connections, and get more followers, by adding context.

It also aligns with X’s broader push to get more long-form type content into the app, growing beyond its short-form content roots.

X has already added longer posts, and longer video uploads, within the hopes of enticing more people to upload more original content to the app. An extended profile bio is one other step, while also, as noted, linking into its expanded utility and functionality, in various ways.

It stays to be seen whether users actually wish to see long-form content within the app, though longer tweets are actually fairly common, and it doesn’t appear to have impacted engagement.

At the least, that’s based on X’s reports, which suggest that “cumulative user-seconds” have continued to the touch on all-time highs within the app throughout this 12 months. What exactly which means, when it comes to specific usage trends, shouldn’t be entirely clear (cumulative seconds could mean that a gaggle of users are spending more time on X, but individual usage numbers could have declined), but either way, X is touting this as an endorsement of its latest direction, and by any measure, it could suggest that long-form content isn’t hurting overall engagement.

Perhaps, then, that is the best way, and by expanding the app’s utility, Elon Musk will have the opportunity to convert X into his grand “every part app” vision.

Longer profile bios are only one other step within the larger journey on this respect.