Reddit Rolls Out Enhanced Ad Targeting Tools, Including Related Keyword Suggestions

Reddit’s adding more refinements to its Contextual Keyword Targeting ad process, with recent suggested terms to boost your reach, together with more interest categories to hone in on audience interest.

The important addition is keyword suggestions, a brand new listing of AI-recommended topics which might be aligned with the keywords you select in your campaigns.

As you may see in this instance, in case you were so as to add in “football” as a targeting term, Reddit’s system will now recommend a variety of related topics like “soccer”, “nfl football”, etc. That’ll higher enable you to refine and improve your targeting, in an effort to reach essentially the most relevant users and communities.

The recommendations are based on machine learning, which groups keywords based on their usage within the app.

As explained by Reddit:

“The technology takes the unique context of every keyword into consideration in order that only those existing in a brand protected and suitable environment are served to advertisers. In practice, this implies machine learning is doing the heavy lifting for us, pulling from the Reddit posts and conversations that best match each advertiser’s specific needs. Most significantly, this enables our advertisers to point out essentially the most relevant ads to the Reddit users who shall be most all for them.”

That might make it much easier to refine your keyword targeting, and make sure you’re reaching essentially the most relevant, and responsive audiences together with your Reddit ad campaigns.

On one other front, Reddit’s also expanding its interest categories, in an effort to provide much more options for reaching relevant subreddit communities.

“In an effort to open up more of the depth and breadth of Reddit to advertisers, we’ve got greater than doubled the variety of interests available for targeting, which is able to in turn give brands more optionality and creativity around their ads targeting strategy on Reddit.”

Which makes a number of sense, given the breadth of subreddit topics on offer. Really, almost any discussion that you would be able to consider is probably going happening on Reddit in some form, and if you will have specific area of interest communities that you simply’re looking to succeed in, this recent expansion will make that much easier, helping to maximise your efforts.

Reddit continues to construct out its ad targeting systems, in an effort to capitalize on its market opportunity, and generate more revenue for the app, while it’s also still hoping to launch an IPO at some stage. More recently, Reddit’s faced challenges in implementing recent rules designed to maximise its value, including higher price points for API access. That’s exposed some significant risks in Reddit’s marketing strategy, in that it’s largely reliant on volunteer moderators, but Reddit is learning its lessons, and improving, as it really works to construct stronger foundations.

Improved targeting is one other step along this path, and as Reddit continues to evolve, it may very well be value considering whether there’s indeed value for what you are promoting in Reddit ads.

Perhaps log in and take a go searching, and seek for key terms related to what you are promoting.

Keyword suggestions and expanded interest targeting can be found to all Reddit advertisers from today.