Meta Launches Updated WhatsApp for Mac App, with Updated Video Calling Features

Meta has launched an updated WhatsApp desktop app for Mac users, which contains many of the same updates of the refreshed WhatsApp Windows app, which it re-launched in August last 12 months.

The major addition to the WhatsApp for Mac app is expanded group video calling, with users now capable of make calls with as much as 8 people, and as much as 32 participants for audio chats.

As per WhatsApp:

“Now you may join a bunch call after it’s began, see your call history and decide to receive incoming call notifications even when the app is closed. The app has also been redesigned to be more familiar to Mac users, helping you get more done faster when using WhatsApp on a big screen.”

WhatsApp’s been expanding on its video options, because it looks to align with evolving usage behaviors, and supply a more compelling, engaging connective experience. WhatsApp also recently added screen-sharing for video calls, and video messages, constructing on its core messaging functionality.    

The brand new Mac app also includes improved drag-and-drop file-sharing capability, an updated chat history display, and more, with each element protected with WhatsApp’s standard end-to-end encryption.

As more questions are raised about data security, WhatsApp has continued to see more usage, with Meta reporting in October last 12 months that North America is now WhatsApp’s fastest-growing region.

For a very long time, WhatsApp was viewed more as an app for developing markets, and it stays the leading messaging platform in lots of regions. But U.S. usage growth represents a brand new opportunity for the app, which could see more businesses also considering their connective options.

Which is where these recent desktop apps might be particularly helpful. And with more businesses now using click-to-message ads, in addition to paid messaging on WhatsApp (which grew 40% quarter-over-quarter in Q1 23), it might be value also exploring your WhatsApp opportunities.

You may download the brand new WhatsApp for Mac app from WhatsApp.com, while it’s also coming soon to the App Store.