TikTok Shares Recent Guide to Ad Campaign Fundamentals

Trying to add TikTok into your digital marketing mix for the upcoming holiday push?

This may help. TikTok has shared a brand new guide to the important thing basics of successful in-app ad campaigns, including notes on the right way to discover your principal selling points, the right way to create videos around them, and the right way to optimize your presentation for TikTok specifically.

You may take a look at the total overview here, but on this post, we’ll take a have a look at among the highlights.

First off, the guide helps you dig deeper into the why of your enterprise, and what you’re seeking to sell in your promotions.

The answers to those questions will dictate your creative strategy, and TikTok has included more detailed explainers on the right way to drill all the way down to your unique selling point (USP) with a view to maximize the resonance of your promotions.

The guide also includes notes on the right way to incorporate these elements into your TikTok clips:

While there are also more specific notes on the kinds of ad options available within the app, and which is best for every kind of business.

There’s not a heap to it, however the guide does cover off on some key fundamentals, which is able to help to refine and focus your TikTok marketing approach.

And as noted, with the vacation marketing push coming up fast, you’ll likely need to a minimum of consider your options for TikTok outreach.

It’s value a glance either way – you possibly can take a look at TikTok’s full beginner’s handbook for TikTok promotions here.