TikTok Publishes Latest Playbook for Travel Marketers

TikTok has published a latest travel marketing playbook, which is designed to assist travel-related businesses tap into the rising interest in holidays within the app.

Indeed, TikTok says that 96% of its users are available in the market for travel experiences, and 77% of them say that the app has played a task of their most up-to-date travel purchases.

With that sort of engagement, it is smart for travel marketers to be looking TikTok’s way, and the brand new 25-page playbook, which you’ll be able to download here (with email sign-up) provides a spread of research notes and tips to help maximize your efforts.

First off, the report looks at overall engagement trends within the app, underlining its growing relevance as a key connection platform.

The report also looks at key travel trends within the app, and the sorts of holidays TikTokers are in search of.

There’s also a spread of recommendations on the sorts of travel content users are consuming:

And more specific campaign inspiration points, more aligned with your online business offerings:

There are also case studies, ad type suggestions, and an outline of how and when to make use of each element.

There’s a heap in here for travel marketers, and it’s value a glance, even should you do have to present up your email address and risk future TikTok marketing promotions because of this.

You’ll be able to access the total TikTok Travel Marketing Playbook here.