Snapchat Rolls Out Latest ‘After Dark’ Element to Encourage Participatory Sharing

After initially previewing the approaching feature at its Snap Partner Summit back in April, Snapchat has now launched its latest ‘After Dark’ element, which will enable Snapchatters to post exclusive content for his or her friends after 8pm, which only people who have also posted on their Stories will have the opportunity to access.

As you may see in this instance, shared by Jonah Manzano, ‘After Dark’ will appear as a separate Snap Story, and can be a set of Snaps from your mates overnight.

As per the outline, within the morning, you’ll have the opportunity to ascertain in on the Snaps that your mates have shared, as long as you’ve shared one back. That forms a type of interactive highlight reel of what your whole connections were as much as the night before, which could possibly be a very good option to boost engagement amongst younger users.

Because I’m old, and all I’d be posting is identical Snap of my pillow, each night.

But for those with more vigorous nightlife, it could act as a personalised picture board from nightclubs and bars, showing all of the cool things that they got as much as within the evening.

I can see it becoming successful, while it also leans into the sort of BeReal energetic sharing approach, that encourages less polished, more in-the-moment posting, which can assist to construct stronger relationships through shared experiences.

I doubt it’ll grow to be a significant element of the app, nevertheless it’s one other engagement option that’ll likely help to make Snap a more critical connector for young users.

The brand new option is being rolled out to all users from this week.