X Renames TweetDeck to ‘XPro’ Ahead of Paywalling the Platform

For those who’re still using TweetDeck, you’re actually not, with the platform now renamed XPro as a part of the broader rebrand on the app.

The content management tool, which is about to turn into an XBlue exclusive, recently got an upgrade, with the X team adding various elements of the TweetDeck Preview, which was initially previewed in July 2021, into the primary app.

Those upgrades include:

• An updated tweet composer which incorporates all tweet functionality, including GIFs, polls, etc, all in tweets that might be scheduled
• Improved Advanced search filters
• The choice to sort your TweetDeck columns into ‘Top Tweets’ or ‘Latest Tweets’
• Video Docking, so you’ll be able to watch a video while performing other functions

But together with those announcements got here the news that XPro would turn into an XBlue exclusive in 30 days, which suggests that from this week, XPro can be a paid-only function, though the corporate can also be planning so as to add in latest elements that may make it a more worthwhile investment for business users and creators.

Which might be a viable pathway to driving more subscription revenue for the app.

As I’ve noted previously, there’s a big selection of third-party X/Twitter management tools that provide higher functionality than XPro and the available analytics options inside the app. Or possibly I should say ‘there was’, as a few of them have been forced to shutter resulting from X’s higher API price tiers.

But there’s a heap of functionality that X could add. Profile data comparisons, post sentiment evaluation, profile bio insights, energetic times. There’s a spread of tools that already provide you with access to this, and if X could incorporate the identical functions natively, and with data direct from its servers, using the total firehose of X posts, that would well be definitely worth the money to speculate in XPro access for a lot of users.

It stays to be seen what the approaching additions for the platform can be, but there’s opportunity here, which could give X’s subscription initiatives a giant push.