San Francisco Investigating Giant X Installed At Twitter HQ

The town of San Francisco is investigating the big X sign installed at Twitter’s headquarters, in response to a brand new report from the Associated Press. The X first appeared on Friday following every week when the positioning’s owner, Elon Musk, has made a concerted effort to do away with the Twitter brand in as many areas as possible.

Any recent signs require a permit for each safety and design reasons, in response to the Associated Press, which quotes Patrick Hannan, a spokesperson for San Francisco’s Department of Constructing Inspection.

“Planning review and approval can also be essential for the installation of this sign. The town is opening a criticism and initiating an investigation,” Hannan told the AP over email.

Employees who tried to remove the Twitter sign at the corporate’s San Francisco headquarters earlier this week were shut down by police, leaving just the “ER” portion of the word Twitter. Newer photos, just like the one below, appear to indicate that the blue bird and all of the letters in “Twitter” have been removed on at the very least one side of the constructing. On the opposite side, the one thing missing is the R. The blue bird stays.

Musk believes his rebrand of the corporate will make X, “essentially the most powerful brand on Earth,” though there are many skeptics who query the wisdom of eliminating the Twitter brand. Twitter, founded in San Francisco 2006, has inspired countless imitations. Musk bought the corporate for $44 billion in October 2022, but tried to drag out.

Bloomberg News recently estimated that eliminating the Twitter brand likely wipes anywhere from $4 billion to $20 billion off the corporate’s value. That’s significant if you take note of a valuation from Fidelity back in May that estimated Twitter is barely value about $15 billion after the drastic changes Musk has made to the corporate.

Musk is a controversial figure since purchasing Twitter. He has defended racist comments from Scott Adams of Dilbert and promoted anti-trans activists Matt Walsh whose hateful documentary. What’s a Woman?Musk posted the entire thing on Twitter.

Major advertisers have taken notice of the changes at Twitter, which has suffered a drop in promoting revenue of about 50% in response to Musk’s own admission. Musk was a source of tension for several executives at an April market conference. That conference saw NBCUniversal’s Linda Yaccarino interviewing Musk about his vision for social media. Yaccarino was hired by Twitter as its CEO, though Musk is the face of the service.

X didn’t reply to questions emailed Friday night in regards to the city of San Francisco’s concerns over the sign at its headquarters. I’ll update this text if I hear back.