TikTok Launches Recent Ads Library Tool for EU Campaigns

TikTok has released an updated version of its Ad Library resource, which provides searchable insights into the entire ad campaigns running within the app, with data on ad targeting, regional reach, who paid for it, etc.

The brand new TikTok Ad Library, which could be very just like Meta’s Ad Library in format, is currently only available for European campaigns, but may very well be a helpful resource for those trying to research TikTok ad approaches.

As you may see in this instance (with because of social media expert Matt Navarra for sharing), you enter in your goal nation, together with ad type, date range, etc., and TikTok will provide you with an outline of all of the ads being run within the app inside your chosen parameters.

Tap on any campaign listed and it’ll provide you with a more in-depth summary of the specifics.

TikTok has actually had a version of the identical available since 2021, inside its creative research tools, but this updated format provides some additional targeting detail, likely in step with evolving EU ad policies.

But you may still explore top ads from all regions via the unique TikTok Ads overview, which you can too filter by industry, region, objective, and performance.

So, principally, it’s not totally latest, but there may be more specific info available on ad performance and who paid for the campaign.

On condition that it could be tied to EU regulations, I’m unsure that the identical might be made available for all regions, but for EU and international brands, it may very well be a helpful insights tool on your research.

You possibly can access the brand new EU TikTok Ads Library here.