Reddit Publishes Latest Guide to Back-to-School Marketing within the App

If you happen to haven’t already mapped out your back-to-school marketing campaign, you best get moving, and this recent guide from Reddit could assist in your planning, with a spread of insights into what parents are looking for information on, and the way they’re increasingly using Reddit to help of their process.

The 56-page guide includes a spread of pointers, which underline Reddit’s potential on this respect- amongst them being this:

“Reddit is the #1 platform parents come to for candid and unvarnished advice.”

Reddit has indeed turn into a more distinguished destination for product research and insight, in a wide selection of areas, and in accordance with Reddit, that also extends to oldsters, who usually discuss all types of topics in communities like r/parenting, r/mommit, and r/askparents.

So while it will not be the primary platform that involves mind when considering of the way to reach parents, it is definitely gaining traction as a key information and reference source, with the U.S. and Germany seeing the most important growth in on-platform parenting conversation.

The brand new guide includes a spread of insights into how parents are engaging within the app, and where to achieve them, broken down by different age and education groups.

The guide also highlights key parenting topics of debate within the app:

And what sorts of products they’re researching via subreddits:

There are also notes on exactly when these conversations gain momentum, to help in your campaign planning,

It’s a handy overview, with a spread of suggestions, case studies, and other notes that would assist you to optimize your back-to-school campaigns, on Reddit and in other apps.

Which is price noting. While the main focus is on Reddit itself, the notes here can be generically applicable, by way of the knowledge parents are looking for, and after they’re going on the lookout for more insight.

It might be price testing – you’ll be able to download Reddit’s full Back to School Insights Guide 2023 here.