Women in Technology: Emily Davies

Conversion Optimization Manager for Nexcess, Emily Davies, on how data and design can work together, working alongside amazing women, and the importance of individuals—at work and at home.

Growing up in Broomfield, Colorado, Emily Davies was the fourth of 5 children. “I used to be lucky to grow up in a loving and loud house,” she says. “Definitely never a dull moment!” Each an athlete and an artist, Davies played soccer and was enthusiastic about doing anything creative—even making her own prom dress.

Her deep creativity has prolonged into her profession, having worked in Digital Marketing since 2014. “I studied Graphic Design, Business Administration, and Apparel Merchandising at University and located my way into Digital Marketing,” she says. After learning about Conversion Rate Optimization through an internship in her senior yr, Davies found that her love of information numbers and design went hand-in-hand. “It was like I had hit the jackpot,” she says. “Proving that creative changes would drive business growth and influence digital users was very exciting. I even have been working inside the Liquid Web family of brands for over a yr now, and with the ability to work inside the marketing department for a tech company has just further highlighted the thrill of cross-collaboration between specialties and allowed for continued growth and learning.”

Davies brings these skills to Liquid Web because the Conversion Optimization Manager for Nexcess, using data and behavioral patterns to search out higher solutions for digital marketing experiences. “Every single day, I’m focused on improving the client’s experience inside our website and using data to drive updated user experiences, design, content, and other digital initiatives,” she says.

And while she loves data and design, it’s the educational that Davies most appreciates a few tech profession. “I also really enjoy being about to work with many various people,” she says. “I even have had the chance in my profession to work closely with dev and IT professionals in addition to creatives and leadership. It’s cool to collaborate with different specialties, and I feel that comes so much with the industry we’re in and the work we get to do.”

One among Davies’s proudest achievements has been getting into management roles. “With the ability to support people on my team and advocate for them as liaison to leadership is certainly one of my best privileges,” she says. “It taught me the right way to try this for team members who don’t report back to me. There’s all the time a chance to guide, lead or advocate for people I work with.”

With collaboration at the center of how she likes to work, it’s no surprise that Davies cites quite a few colleagues as influential in her profession journey. “I even have had the nice privilege to work with, work for, and manage many amazing and powerful women. I consider these women have influenced me probably the most. Learning and dealing alongside women of all stages of their careers has been a real honor,” she says.

Persons are at the center of Davies’ personal life, too. “My favorite approach to spend my day is doing anything with someone I like,” she says. “Even when we are only sitting on the couch catching up on the most recent Beat Bobby Flay, I like being around my people. My family lives nearby, so I get to see them greater than I feel many individuals do. I like walking to get coffee or doing a park day with my boyfriend and his dog. I even have network of friends with whom I like getting together for drinks or dinner. I like traveling and being out and about, but my favorite day is lowkey with those I like—irrespective of where we’re.”

Davies is confident concerning the role of girls in the longer term of the tech field. “Women are the longer term. I see a number of powerful women at Liquid Web and the way capable they’re of leading and owning their specialties. It is just going to proceed to grow, in my view,” she says.

To young women thinking about exploring a tech profession, Davies advises to not fear the statistics. “You’re smart and capable, and when you are thinking about the sector, jump at it. I also would say that it just isn’t one size matches all. I studied art and have found my way into digital marketing and dealing for a tech company. You never know where your profession will take you, and you must not shrink back from a tech opportunity if it arises.” For Davies, the secret’s confidence and trust in yourself. “It’s also okay to not know the whole lot,” she says. “You will probably be learning your whole profession—which, to me, is gorgeous.”