Twitter Rolls Out Communities Promotion Module for Profiles to All Users

Do you have got an energetic Twitter Community that you must promote to more potential members?

This might help – Twitter has finally released its Community Highlight profile module to all Skilled Profile users, which allows you to showcase a selected community above your tweet feed in your Twitter presence.

As you may see in this instance, shared by Twitter engineer Dongwook Chung, Community Highlight is now available to all community admins and mods who’re have also switched to a skilled profile within the app.

Twitter first began testing this in October last yr, with chosen creators invited to showcase their communities.

Now it’s being made more widely available. The choice is currently available on desktop only, however the module itself, once activated, is visible on all devices.

It could possibly be an excellent way for brand accounts to focus on relevant Twitter communities, and encourage more related engagement and discussion, which could help to extend engagement and alignment within the app.

Though communities remain a reasonably area of interest offering, with just some Twitter communities taking off, and plenty of being left by the wayside as they go against the ‘public square’ ethos of the app.

Most individuals need to get their tweets seen by as many individuals as possible, and as such, restricting your potential exposure to only those inside a selected group doesn’t really make a heap of sense. Most long-term Twitter users have also already established their ‘groups’ through what they post, and who they follow within the app, so further segmenting that has, for a lot of, seemed unnecessary, which is why Twitter groups haven’t really taken off.

The identical goes for ‘Circles’, one other of Twitter’s enclosed tweet options – in attempting to construct on Twitter’s use case, evidently these more siloed conversation elements haven’t resonated with most users (and value noting – Elon Musk says that Circles will probably be culled soon, in favor of improved communities and DM chat features).

But possibly Communities can still work – possibly, by enhancing the control and promotional options for Twitter sub-groups, that would still facilitate latest forms of engagement and interaction, and construct on Twitter’s value.

That is one other step in that direction, which could possibly be of particular interest to brand accounts.